# Forsta

> Forsta is an enterprise experience and research technology company that unites customer experience (CX), employee experience (EX), and market research on a single AI-powered platform called HX (Human Experience). Formed in 2021 from the merger of Confirmit, FocusVision, and Dapresy - and acquired by healthcare experience firm Press Ganey in 2022 - Forsta helps organizations collect survey, video, and qualitative feedback at scale, then turn it into dashboards and actions. It serves roughly 2,500 brands, including 18 of the top 20 Fortune 100 companies, and has been named a Leader in the Gartner Magic Quadrant for Voice of the Customer four consecutive times.

- **Founded:** 2021
- **Headquarters:** Chicago, USA (with major operations in London, Oslo and New York)
- **Founders:** Kyle Ferguson (Founding CEO of Forsta (former Confirmit CEO)), Chris Nagy (Founding President & CFO of Forsta (former FocusVision CEO))
- **Team size:** ~3,000 employees
- **Products:** HX Platform, Forsta Surveys, Research HX, Forsta AI / Agentic AI, Qualitative Research (ex-FocusVision)
- **Notable:** Named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms four consecutive times (2023-2026)., Recognized as a Leader in the 2025-2026 IDC MarketScape for Worldwide Voice of the Customer Applications., Named a Leader in the Forrester Wave for Text Mining and Analytics Platforms.

## Products & services

- **HX Platform** — The Human Experience platform that unifies customer experience, employee experience, patient experience, and market research in one place, breaking down the traditional silos between them.
- **Forsta Surveys** — The core data-collection engine for building and distributing complex, multi-mode surveys with authoring in dozens of local languages.
- **Research HX** — An AI-powered market research suite (built on the former Confirmit, Dapresy and FocusVision tech) designed to speed up study design, data collection, and analysis - reducing manual effort by up to 70%.
- **Forsta AI / Agentic AI** — AI features including dynamic probing, multi-modal input, and automated summarization of qualitative data, with the company citing up to 75% reductions in analysis time.
- **Qualitative Research (ex-FocusVision)** — Online video discussions, in-depth interviews, focus groups, and ethnographic research tools brought into the platform.
- **Data Visualization & Dashboards (ex-Dapresy)** — Reporting, dashboards, and data-storytelling tools for turning raw feedback into shareable insight.
- **Voice of the Customer / CX** — Omnichannel customer feedback, text and sentiment analytics, and action management for closing the loop on customer signals.

## Achievements

- Named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms four consecutive times (2023-2026).
- Recognized as a Leader in the 2025-2026 IDC MarketScape for Worldwide Voice of the Customer Applications.
- Named a Leader in the Forrester Wave for Text Mining and Analytics Platforms.
- Serves 18 of the top 20 companies in the Fortune 100.
- Successfully merged three established research-tech companies (Confirmit, FocusVision, Dapresy) into a single platform within a year, then completed an acquisition by Press Ganey.

## Latest updates

- **2026-03** — Named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms - its fourth consecutive time.
- **2026-02** — Promoted agentic AI capabilities, citing 99.6% predictive accuracy and up to 75% reductions in analysis time.
- **2025-01** — Launched Research HX, an AI-powered market research suite that the company says cuts manual research effort by up to 70%.
- **2023-09** — Launched the HX Partner Program to offer white-labeled CX solutions to market research agencies.
- **2022-06** — Acquisition of Forsta by Press Ganey completed; the combined business becomes Press Ganey Forsta.

## Links

- Website: https://www.forsta.com
- LinkedIn: https://www.linkedin.com/company/forstainfo/
- Twitter/X: https://twitter.com/Forstaglobal
- Facebook: https://www.facebook.com/Forstaglobal/

---

Profile page: https://yespress.io/forsta
Published by YesPress — https://yespress.io
Last updated: 2026-08-06