# Forrest King

> Forrest King is a New York healthcare advertising executive, graphic designer and co-founder of JUICE Pharma Worldwide. Across more than two decades at the independent agency, he has moved through creative, innovation and executive leadership roles while arguing for human-centered marketing, useful technology, close client collaboration and a workplace where younger talent gets room to contribute.

- **Role:** Chief Executive Officer at JUICE Pharma Worldwide
- **Organizations:** JUICE Pharma Worldwide
- **Education:** North Carolina State University
- **Known for:** Co-founded JUICE Pharma Worldwide in 2002 and remained in leadership for more than two decades., Helped develop JUICE from a creative advertising shop into a business spanning creative, customer experience, analytics, digital production and omnichannel strategy., Led alongside Lynn Macrone during a four-launch year in 2021, when JUICE supported four client brand introductions in rapid succession.

## Career timeline

- **1988-1993** — Studied at North Carolina State University and was associated with Phi Kappa Phi.
- **2002** — Co-founded JUICE Pharma Advertising with Lois Moran and Lynn Macrone in New York.
- **2002-2003** — JUICE won a major Merck agency-of-record assignment within roughly six months of opening.
- **2006** — Published an essay in Pharmaceutical Executive on building brand trust through fair content, authentic tone and creative restraint.
- **2007** — Served publicly as managing partner and discussed how emerging media could help representatives tell clearer, more consistent stories.
- **2014-2016** — Held senior creative and innovation titles, including partner/global creative director and chief innovation officer.
- **2019** — As founding partner, helped lead an agency expansion in which new assignments increased the base of business by more than 40 percent.
- **2021** — Promoted a 'culture of firsts' while JUICE refined its omnichannel operating model.
- **2022** — Was identified as global CEO alongside Lynn Macrone as JUICE marked 20 years in business.
- **2023** — Continued as co-chief executive and founding partner while JUICE added business-development and experience leadership.

## Achievements

- Co-founded JUICE Pharma Worldwide in 2002 and remained in leadership for more than two decades.
- Helped develop JUICE from a creative advertising shop into a business spanning creative, customer experience, analytics, digital production and omnichannel strategy.
- Led alongside Lynn Macrone during a four-launch year in 2021, when JUICE supported four client brand introductions in rapid succession.
- Built a public record of industry commentary on trust, digital transformation, behavioral targeting, content formats and human-centered marketing.
- Helped sustain JUICE as an independent agency with international reach through partner networks.

## Latest updates

- **2026-07** — King's public LinkedIn profile continued to list JUICE Pharma Worldwide as his organization and New York as his location.
- **2023-07** — JUICE appointed Jay Carter as executive vice president of business development; the announcement identified Forrest King and Lynn Macrone as the agency's co-chief executives.
- **2023-07** — King publicly congratulated JUICE's summer interns and credited their energy, passion and dedication with raising expectations for future programs.
- **2023-04** — JUICE's annual agency profile identified King as a founding partner and quoted him on the company's continuing focus on exploration and reinvention.

## Links

- Website: https://juicepharma.com
- LinkedIn: https://www.linkedin.com/in/forrest-king-a6a55b8
- Twitter/X: https://twitter.com/juicepharma
- Instagram: https://www.instagram.com/juice_pharma/
- Facebook: https://facebook.com/JUICE-Pharma-Worldwide-156731481092098/

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Profile page: https://yespress.io/forrest-king
Published by YesPress — https://yespress.io
Last updated: 2026-09-24