# Formation PR + Brand

> Formation PR + Brand is an independent strategic communications agency founded in Hendersonville, North Carolina, in 2007. It combines public relations, brand development, crisis communications, websites, annual reports, paid media and workshops for mission-driven institutions - especially community colleges, health systems, foundations, nonprofits and regional-development organizations - with an unusually explicit promise to leave client teams better able to run the work themselves.

- **Founded:** 2007
- **Headquarters:** Hendersonville, United States
- **Founders:** Erica McArthur Allison (Founder, President & CEO)
- **Products:** Public relations, Brand strategy and development, Crisis communications, Annual reports, Websites and digital strategy
- **Notable:** Served nearly 300 clients across 10 states and the District of Columbia by 2023., Won nine Hermes Creative Awards and eight MarCom Awards - 17 AMCP awards in total - by 2021., Earned a 2021 Platinum Hermes Award for Dogwood Health Trust's digital annual report and a Gold Hermes Award for Pisgah Legal Services' ACA enrollment campaign.

## Products & services

- **Public relations** — Ongoing PR strategy, pitching, media relations and reputation management; the agency says meaningful results typically require at least six months.
- **Brand strategy and development** — Discovery, market research, narrative, positioning, visual identity, rebranding, messaging and brand systems.
- **Crisis communications** — Rapid situation assessment, messaging, tools and response strategy intended to limit negative attention and guide organizations through resolution.
- **Annual reports** — Editorial strategy, writing, design, digital experiences and print production focused on outcomes, donor cases and organizational trust.
- **Websites and digital strategy** — Content organization, user experience, web development and digital-channel planning tied to the larger brand strategy.
- **Media campaigns** — Audience research, media planning and buying, multi-channel creative, placement and campaign measurement.
- **Workshops** — Facilitated training on branding, public relations, crisis communications and practical communication tools.

## Achievements

- Served nearly 300 clients across 10 states and the District of Columbia by 2023.
- Won nine Hermes Creative Awards and eight MarCom Awards - 17 AMCP awards in total - by 2021.
- Earned a 2021 Platinum Hermes Award for Dogwood Health Trust's digital annual report and a Gold Hermes Award for Pisgah Legal Services' ACA enrollment campaign.
- The Pisgah Legal Services ACA enrollment campaign generated 1.5 million regional impressions across print, radio, digital and streaming media.
- Received the Henderson County Chamber of Commerce 2023 Business Growth Award.
- Named among Business North Carolina's 2024 Best Employers; the listing reported 10 employees.
- Grew from a solo practice in 2007 to a team of 12 by its 15th anniversary in 2022.

## Latest updates

- **2026-03** — Named Sarah Broberg, APR, vice president of strategic communications.
- **2025-12** — Served as media contact for Robeson Community College's announcement of a $24 million gift from MacKenzie Scott.
- **2024-06** — Appeared in Business North Carolina's Best Employers coverage, which described hybrid work, retirement matching, paid time off and tuition assistance.
- **2024-01** — Supported The Duke Endowment's centennial launch and announcement of $175 million in higher-education grants.
- **2023-08** — Expanded its creative team after adding The Duke Endowment, Golden LEAF Foundation, community colleges and regional-development organizations.

## Links

- Website: https://formationpr.com
- LinkedIn: https://www.linkedin.com/company/formationpr
- Instagram: https://www.instagram.com/formationpr/
- Facebook: https://www.facebook.com/formationpr/

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Profile page: https://yespress.io/formation-pr-brand
Published by YesPress — https://yespress.io
Last updated: 2026-09-20