# Forma

> Forma is a flexible benefits platform for employers that brings lifestyle spending accounts, tax-advantaged accounts, card payments, a curated store, claims and reporting into one system. Its customer stories show how benefit design and simpler administration can make existing allowances more useful.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Jason Fan (Co-founder and CEO), Max Hsieh (Co-founder and CTO at founding / 2022)
- **Products:** Lifestyle Spending Accounts, Pre-tax accounts, Forma Store, Forma Card, Claims Administration and reporting
- **Notable:** Raised a $40 million Series B in March 2022., Reported fourfold revenue growth and 330% customer-base growth in the year before its Series B announcement., Named to Forbes’ 2026 America’s Best Startup Employers list.

## Products & services

- **Lifestyle Spending Accounts** — Employer-defined, typically post-tax wallets for eligible lifestyle expenses, with configurable categories, funding and geography.
- **Pre-tax accounts** — Health savings accounts, flexible spending accounts, health reimbursement arrangements and commuter accounts in the same platform.
- **Forma Store** — Curated storefront where eligible employees can spend benefits funds on supported products and services.
- **Forma Card** — Visa benefits card for eligible purchases without an employee paying upfront.
- **Claims Administration and reporting** — Reimbursement review, account administration and dashboards for budgets, use and claims.
- **Rewards & Recognition** — Recognition and monetary rewards connected to the flexible benefits experience.

## Achievements

- Raised a $40 million Series B in March 2022.
- Reported fourfold revenue growth and 330% customer-base growth in the year before its Series B announcement.
- Named to Forbes’ 2026 America’s Best Startup Employers list.
- 2026 benchmark report analyzed 300 employers and nearly 1 million employees across 110-plus countries.

## Latest updates

- **2026-08** — Published analysis of global LSA practices, drawing on 300 employers and nearly 1 million employees.
- **2026-06** — Published a UKG discussion of multi-wallet benefits across 21 countries.
- **2026-03** — Announced recognition on Forbes’ 2026 America’s Best Startup Employers list.
- **2025-09** — Launched Rewards & Recognition.

## Links

- Website: https://www.joinforma.com/
- LinkedIn: https://www.linkedin.com/company/joinforma
- Twitter/X: https://twitter.com/forma_hq

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Profile page: https://yespress.io/forma
Published by YesPress — https://yespress.io
Last updated: 2026-09-30