# Forerunner

> Forerunner is a San Francisco early-stage venture firm that treats consumer behavior as an investing discipline. Founded by Kirsten Green in 2012, it manages about $3 billion and invests $1 million to $20 million from seed through Series A across health and wellness, commerce, consumer finance, prosumer software, education, social products and marketplaces. Its record includes early backing of Chime, Faire, Oura, Hims & Hers, Glossier and Warby Parker, while its current thesis applies the same human-needs lens to consumer AI and the infrastructure behind it.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Kirsten Green (Founder and Managing Partner)
- **Team size:** 19 employees listed on LinkedIn as of August 2026; LinkedIn classifies the firm as 11-50 employees.
- **Products:** Early-stage venture investing, Founder support, Growth investing, Consumer and market research
- **Notable:** Built roughly $3 billion in assets under management across seven funds., Invested in more than 150 companies whose aggregate market capitalization was described by the firm in 2024 as tens of billions of dollars., Backed category-defining businesses including Chime, Faire, Oura, Hims & Hers, Glossier, Warby Parker, Dollar Shave Club and Jet.com.

## Products & services

- **Early-stage venture investing** — $1 million to $20 million investments from seed through Series A in health and wellness, commerce, consumer finance, prosumer, education, social and marketplaces.
- **Founder support** — Hands-on company-building support from initial pitch through later-stage milestones, including strategic guidance, brand, positioning, growth and network access.
- **Growth investing** — A dedicated $500 million growth vehicle was announced as part of Fund VI, alongside a $500 million early-stage vehicle.
- **Consumer and market research** — Original reports and frameworks on consumer trends, marketplaces, prosumer software, AI and venture-market performance, distributed through its website and The CQ newsletter.

## Achievements

- Built roughly $3 billion in assets under management across seven funds.
- Invested in more than 150 companies whose aggregate market capitalization was described by the firm in 2024 as tens of billions of dollars.
- Backed category-defining businesses including Chime, Faire, Oura, Hims & Hers, Glossier, Warby Parker, Dollar Shave Club and Jet.com.
- Chime went public in June 2025 at an approximately $11.6 billion valuation at its IPO price.
- Kirsten Green has appeared on the Forbes Midas List since 2017 and was named TechCrunch's VC of the Year in 2017.
- Forerunner is one of the relatively few women-led venture firms to reach multi-billion-dollar assets under management.

## Latest updates

- **2026-07** — Led a $30 million Series A in Natural, which is building payment infrastructure for AI agents.
- **2026-06** — Announced investments in generative music platform Suno and personal AI assistant Town.
- **2026-04** — Announced an investment in Casa, a home-management service built around a digital twin and coordinated maintenance.
- **2025-11** — Published research sizing the prosumer software market at $90 billion to $120 billion and arguing that AI is creating a fourth product wave.
- **2025-06** — Published a marketplace study covering more than 30 public and 80 private marketplace companies.
- **2025-04** — Kirsten Green discussed Forerunner's use of secondary markets as companies take longer to reach public listings.
- **2024-11** — Closed Fund VII, a $500 million early-stage vehicle focused on consumer opportunity in the AI era.

## Links

- Website: https://www.forerunnerventures.com/
- LinkedIn: https://www.linkedin.com/company/forerunner-ventures
- Twitter/X: https://x.com/ForerunnerVC
- Facebook: https://facebook.com/pages/Forerunner-Ventures/405103102834253

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Profile page: https://yespress.io/forerunner
Published by YesPress — https://yespress.io
Last updated: 2026-08-12