# Fora Travel

> Fora Travel is a New York-based host travel agency and technology platform for independent travel advisors. It combines booking and client-management tools, training, supplier relationships and commission administration, while connecting travelers with personalized planning and hotel perks. In July 2026, it reported more than 15,000 active advisors and over $3 billion in cumulative travel bookings.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Henley Vazquez (Co-founder; travel advisor), Evan Frank (Co-founder), Jake Peters (Co-founder, Chief Product and Technology Officer)
- **Products:** Advisor Portal, Advisor membership and training, Fora Reserve, Personalized travel planning, Sidekick
- **Notable:** More than $3 billion cumulative travel bookings reported July 2026., More than 15,000 active advisors reported July 2026., Travel booked for clients across more than 180 countries.

## Products & services

- **Advisor Portal** — Integrated booking platform, CRM, proposals, itineraries, supplier invoicing and commission tracking.
- **Advisor membership and training** — $299 annually or $99 quarterly for platform access, training, accreditation access, support and community.
- **Fora Reserve** — Preferred supplier programs and in-house relationships providing eligible hotel perks and supplier access.
- **Personalized travel planning** — Independent advisors arrange hotels, cruises, safaris, groups, celebrations and other travel; complex itineraries may carry planning fees.
- **Sidekick** — GPT-4-based advisor research assistant described in Fora’s June 2024 product article.
- **Via** — Embedded AI assistant for research, supplier knowledge, itineraries and proposals; in beta with selected top advisors at the July 2026 funding announcement.

## Achievements

- More than $3 billion cumulative travel bookings reported July 2026.
- More than 15,000 active advisors reported July 2026.
- Travel booked for clients across more than 180 countries.
- TIME100 Most Influential Companies 2026 honoree.
- PhocusWire Hot 25 Travel Startups for 2023.
- Fast Company Most Innovative Companies 2025 recognition reported in the newsroom.

## Latest updates

- **2026-09** — Published its first Accessible Travel Report, highlighting multigenerational groups as a demand driver.
- **2026-08** — Announced Alanna Gregory as its first Chief Marketing Officer.
- **2026-07** — Closed $60 million Series D at $1 billion post-money valuation; total funding $138.5 million, with Via in beta.
- **2026-04** — Named to TIME100 Most Influential Companies and announced CLIA Premier Agency membership.
- **2025-08** — Acquired Legends to integrate consented preference data and personalization capabilities; purchase price undisclosed.

## Links

- Website: https://www.foratravel.com/
- LinkedIn: https://www.linkedin.com/company/foratravel/
- Twitter/X: https://twitter.com/hellofora
- YouTube: https://www.youtube.com/channel/UCQF53htkb8iImem1EFHbQsw
- Instagram: https://www.instagram.com/foratravel/
- Facebook: https://www.facebook.com/hellofora
- TikTok: https://www.tiktok.com/@foratravel

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Profile page: https://yespress.io/fora-travel
Published by YesPress — https://yespress.io
Last updated: 2026-10-04