# FoodSocial

> FoodSocial is a Pittsburgh-based, creator-built platform where food influencers publish recipes, home cooks plan meals and build grocery lists for free, and food brands sell their products right inside the recipes people are already following. It stitches a social feed, a meal planner and a Shopify-powered marketplace into one place - and pays creators per view instead of burying their work under ads.

- **Founded:** 2020
- **Headquarters:** Blawnox (Pittsburgh), Pennsylvania, United States
- **Founders:** Bill Staley (CEO and Co-founder), Hayley Staley (Co-founder), Tony Ryan (Co-founder (finance/technology executive))
- **Team size:** ~7 employees
- **Products:** FoodSocial Recipe Platform, Free Meal Planning & Grocery Lists, FoodSocial Market, Creator Monetization, Brand Campaigns & Subscriptions
- **Notable:** Launched the only recipe-driven marketplace built by creators (2024), Grew community roughly 430% in a single year, Onboarded 200+ brands and 4,500+ products onto a Shopify-based marketplace

## Products & services

- **FoodSocial Recipe Platform** — A social feed of 11,000+ hand-picked recipes from trusted creators, filterable by dietary preference (Keto, Paleo, Vegan, Whole30, AIP, FODMAP-Free, Sugar-Free) with reviews, follows and creator profiles.
- **Free Meal Planning & Grocery Lists** — A meal planner and automatic shopping-list generator that turns saved recipes into an organized grocery list at no cost to the home cook.
- **FoodSocial Market** — A Shopify-powered marketplace where 200+ food brands list 4,500+ products that can be bought directly or through shoppable recipes via contextual placement.
- **Creator Monetization** — Creators get paid per view on their recipes, join multi-brand campaigns, and earn through brand collaborations - with direct audience payments (Patreon-style) on the roadmap.
- **Brand Campaigns & Subscriptions** — Tiered brand subscriptions plus multi-creator activations (50-100 recipes per campaign) with live shopping shows and virtual wrap parties.
- **FoodSocial Mobile App** — iOS and Android app (Recipes & Market) for browsing, saving, meal planning and shopping on the go.

## Achievements

- Launched the only recipe-driven marketplace built by creators (2024)
- Grew community roughly 430% in a single year
- Onboarded 200+ brands and 4,500+ products onto a Shopify-based marketplace
- Built a library of 11,000+ hand-picked recipes
- Spring Into Flavor campaign (2025): 68 recipes, 220 UGC pieces, ~288,000 engagements, 2.5x sales lift
- Integrated 10,000+ creator recipes into Shopify's Shop app

## Latest updates

- **2025-05** — Closed $55,000 in debt financing; continuing a SAFE round targeting $1.5M.
- **2025-06** — Spring Into Flavor multi-creator campaign delivered 68 recipes, ~288,000 engagements and a 2.5x sales lift for participating brands.
- **2025-11** — Preparing a Shop app Mini launch and expanding creator-recipe integration to Shopify's Shop app.

## Links

- Website: https://foodsocial.io
- LinkedIn: https://www.linkedin.com/company/foodsocial-io
- Twitter/X: https://twitter.com/foodsocial_io
- Instagram: https://instagram.com/foodsocial.io
- Facebook: https://facebook.com/foodsocial.io
- TikTok: https://www.tiktok.com/@foodsocial.io

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Profile page: https://yespress.io/foodsocial
Published by YesPress — https://yespress.io
Last updated: 2026-08-19