# Foodsmart

> Foodsmart (formerly Zipongo) is a San Francisco-based telenutrition company that pairs registered dietitians with a food benefits marketplace to treat diet-related chronic disease and food insecurity. It serves more than 2.2 million members across employer plans, Medicaid managed care, Medicare Advantage and commercial insurers, and in 2024 raised $200M led by TPG's The Rise Fund to expand its 'Foodscripts' food-as-medicine programs with major U.S. health systems.

- **Founded:** 2010
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jason Langheier (Founder, Chief Science Officer, Board Director (former CEO)), Milo Krastev (Co-founder)
- **Team size:** ~150
- **Products:** Telenutrition, Foodscripts, Food Benefits Marketplace, Foodsmart App (iOS & Android), Population Health Tools for Payers
- **Notable:** Grew from a snack-recommendation app (Zipongo) to a 2.2M-member telenutrition network., Largest telehealth network of registered dietitians in the United States., Published peer-reviewed evidence of weight reduction via its digital nutrition and food-purchasing platform (JMIR, 2020).

## Products & services

- **Telenutrition** — Virtual visits with a national network of registered dietitians, covered as a healthcare benefit and integrated with payer claims systems.
- **Foodscripts** — A food-as-medicine program where clinicians 'prescribe' specific foods, meal kits or medically tailored meals; launched with Advocate Health, Intermountain Health and Memorial Hermann.
- **Food Benefits Marketplace** — Personalized meal plans, recipes, digital grocery lists, SNAP/EBT integration and discounts via partnerships with Instacart, Grubhub and Walmart.
- **Foodsmart App (iOS & Android)** — Consumer-facing app with dietary assessments, personalized meal plans and one-tap grocery ordering.
- **Population Health Tools for Payers** — Analytics and engagement tooling for Medicaid MCOs, Medicare Advantage plans, employers and commercial insurers.

## Achievements

- Grew from a snack-recommendation app (Zipongo) to a 2.2M-member telenutrition network.
- Largest telehealth network of registered dietitians in the United States.
- Published peer-reviewed evidence of weight reduction via its digital nutrition and food-purchasing platform (JMIR, 2020).
- Closed a $200M Series D from TPG's The Rise Fund in 2024 - one of the largest food-as-medicine deals on record.
- Launched Foodscripts with three major U.S. health systems in 2024.

## Latest updates

- **2024-06** — Closed $200M Series D led by The Rise Fund (TPG).
- **2024-01** — Raised $10M Series C extension and announced Foodscripts launch with Advocate Health, Intermountain Health and Memorial Hermann.
- **2023** — Named former Amwell COO Kurt Knight as CEO; founder Jason Langheier transitioned to Chief Science Officer and board director.

## Links

- Website: https://foodsmart.com
- LinkedIn: https://www.linkedin.com/company/hellofoodsmart
- Twitter/X: https://twitter.com/zipongo
- Facebook: https://www.facebook.com/zipongo

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Profile page: https://yespress.io/foodsmart
Published by YesPress — https://yespress.io
Last updated: 2026-05-29