# FoodHealth Co

> FoodHealth Co, formerly Bitewell, turns nutrition science into a 1-to-100 FoodHealth Score used by shoppers, grocers, brands, benefits platforms and researchers. After an overloaded consumer app disappointed, the company narrowed its advantage to a scoring engine, embedded it at retailers including Kroger and Hy-Vee, paired it with NielsenIQ purchase data, and later returned to consumers with a personalized GLP-1 grocery guide.

- **Founded:** 2020
- **Headquarters:** San Francisco, United States
- **Founders:** Samantha Citro Alexander (Co-Founder and CEO), Chris Fanucchi (Co-Founder)
- **Team size:** Approximately 24-34 people; LinkedIn showed 24 employees and an 11-50 size band, while Built In listed 34 in 2026. The supplied company record lists 26.
- **Products:** Bitewell consumer app, Digital food farmacy and employer food benefit, FoodHealth Score, FoodHealth Intel, FoodHealth Score Chrome extension
- **Notable:** Raised a $7.5 million Series A co-led by Reach Capital and Ulu Ventures in May 2025., Rolled the FoodHealth Score into Kroger's national digital shopping ecosystem beginning in 2024., Expanded to Hy-Vee's app and online store in January 2026, covering a retailer with more than 280 grocery stores.

## Products & services

- **Bitewell consumer app** — The original all-in-one nutrition app combined meal planning, dietitian recommendations, nutrient tracking and food delivery; the founders later judged the experience too broad and underwhelming.
- **Digital food farmacy and employer food benefit** — A curated marketplace and employer-sponsored benefit using a personalized 0-to-10 FoodHealth Score and healthy-food stipends.
- **FoodHealth Score** — A 1-to-100 nutrition score based on nutrient density and ingredient quality, with color bands, explanations, cart scoring and healthier swaps.
- **FoodHealth Intel** — Enterprise nutrition intelligence for retailers, brands and consultants, including product benchmarking, reformulation guidance and velocity analysis paired with NielsenIQ data.
- **FoodHealth Score Chrome extension** — A browser extension that overlays product and cart scores plus swap suggestions on online grocery shopping sites.
- **FoodHealth: Your Grocery Guide** — An iOS and Android app that lets GLP-1 users and other shoppers photograph a shelf, product or fridge for personalized scores, swaps and shopping guidance.

## Achievements

- Raised a $7.5 million Series A co-led by Reach Capital and Ulu Ventures in May 2025.
- Rolled the FoodHealth Score into Kroger's national digital shopping ecosystem beginning in 2024.
- Expanded to Hy-Vee's app and online store in January 2026, covering a retailer with more than 280 grocery stores.
- Partnered with NielsenIQ to pair nutrition scores with large-scale consumer purchase data.
- Analyzed more than 200 billion grocery purchases across 70,000 U.S. households for the inaugural Health of America's Grocery Carts report.
- Scored more than 1 million U.S. packaged products, according to the current company website.
- Received FoodMed certification from the Validation Institute for the earlier Bitewell program.
- Launched consumer products across Chrome, iOS and Android in 2026.

## Latest updates

- **2025-05** — Rebranded Bitewell as FoodHealth Co, moved headquarters to San Francisco and announced a $7.5 million Series A.
- **2025-06** — NielsenIQ began integrating FoodHealth Score into Product Insights for retailers and consumer-goods companies.
- **2025-08** — Soda Health announced FoodHealth Score integration for grocery-benefit eligibility.
- **2025-12** — FoodHealth and NielsenIQ published the first Health of America's Grocery Carts report based on 200 billion-plus purchases.
- **2026-01** — Hy-Vee launched FoodHealth scores, explanations and healthier alternatives online and in its mobile app.
- **2026-01** — FoodHealth released its consumer Chrome extension for online grocery carts.
- **2026-06** — The company launched the FoodHealth mobile app for iOS and Android as a personalized GLP-1 grocery shopping companion.
- **2026-07** — The Google Play listing recorded a July 24 update; the app was also actively iterating its onboarding and personalization on iOS.

## Links

- Website: https://foodhealth.co
- LinkedIn: https://www.linkedin.com/company/foodhealthco
- Instagram: https://www.instagram.com/bitewellco/
- Facebook: https://www.facebook.com/bitewellco

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Profile page: https://yespress.io/foodhealth-co
Published by YesPress — https://yespress.io
Last updated: 2026-08-21