# FoodByUs

> FoodByUs is an Australian B2B food procurement platform that lets restaurants, cafes, pubs, caterers and aged-care venues order wholesale supplies, manage invoices, track prices and handle payments in one place. Founded in 2016 by the team behind Menulog, it connects thousands of hospitality venues with wholesale food and alcohol suppliers, layering software - digital ordering, an AI-powered Invoice Hub, menu costing and finance tools - over the traditionally phone-and-paper world of restaurant supply.

- **Founded:** 2016
- **Headquarters:** Surry Hills, New South Wales, Australia
- **Founders:** Ben Lipschitz (Co-Founder & CEO), Tim Chandler (Co-Founder (former Menulog lead developer)), Gary Munitz (Co-Founder (Menulog founder))
- **Team size:** ~43 employees
- **Products:** Wholesale Marketplace, Digital Ordering, Invoice Hub, Menu Costing & Reporting, Payments & Finance
- **Notable:** Grew annual sales by more than 600% since 2019, Onboarded 1,000+ hospitality venues across Australia, CEO Ben Lipschitz named Entrepreneur of the Year at the Executive Awards

## Products & services

- **Wholesale Marketplace** — A B2B marketplace spanning 12+ food categories - fruit and veg, dairy, seafood, meat and poultry, baked goods, packaging and alcohol - where venues order from hundreds of industry-partnered wholesale suppliers or their own existing suppliers.
- **Digital Ordering** — Online and mobile ordering that consolidates every supplier into one cart, with order tracking, confirmation and history.
- **Invoice Hub** — A central place to receive, manage, filter, preview and download supplier invoices, using AI extraction to capture invoice data and pull up-to-date prices automatically.
- **Menu Costing & Reporting** — Tools for menu costing, price tracking, COGS management and custom business-insight reports.
- **Payments & Finance** — Flexible payment options including credit/debit card and 14-day terms, a Finalise Payment tool, and a no-fee instant finance product to ease supplier payment timing.
- **Accounting Integrations** — Direct integrations with Xero, MYOB and QuickBooks so orders and invoices flow into the venue's books.
- **Shop & Save Cashback** — A cashback rewards program offering returns on purchases from favourite brands.

## Achievements

- Grew annual sales by more than 600% since 2019
- Onboarded 1,000+ hospitality venues across Australia
- CEO Ben Lipschitz named Entrepreneur of the Year at the Executive Awards
- Raised across Series A, B and C funding rounds from investors including FJ Labs and Base Capital
- Launched an AI-powered Invoice Hub and a no-fee instant finance product for suppliers

## Latest updates

- **2025-04** — Refreshed platform and branding; expanded back-of-house software from ordering through to payments and finance.
- **2025-03** — Rolled out the Finalise Payment tool giving venues fuller control over invoices and payments.
- **2024-04** — Closed a Series C round with FJ Labs and Trawalla Group among investors.
- **2024** — Launched the AI-powered Invoice Hub and released new iOS and Android apps.

## Links

- Website: https://foodbyus.com
- LinkedIn: https://au.linkedin.com/company/foodbyus-pty-ltd
- Twitter/X: https://twitter.com/food_by_us
- Instagram: https://www.instagram.com/foodbyus.au/
- Facebook: https://www.facebook.com/foodbyus

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Profile page: https://yespress.io/foodbyus
Published by YesPress — https://yespress.io
Last updated: 2026-07-28