# Fond

> Fond is an employer-paid SaaS platform combining employee recognition, redeemable rewards, corporate discounts and program reporting. Founded as AnyPerk in 2012, it became Fond in 2017 and was acquired by Reward Gateway in February 2023; Reward Gateway is now owned by Edenred.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Taro Fukuyama (Co-founder and CEO), Sunny Tsang (Co-founder and Chief Designer), Atsuhiro Takahashi (Co-founder (identified in early launch reporting))
- **Products:** Fond Rewards, Fond Perks, EngagementIQ, Fond mobile app
- **Notable:** Participated in Y Combinator Winter 2012., Reported more than 1,000 U.S. customer companies in 2016., Reported $24.5 million in total funding in September 2016.

## Products & services

- **Fond Rewards** — Monetary and non-monetary recognition, redeemable points, customizable recognition programs and milestone awards; launched as AnyPerk Rewards beta in 2015.
- **Fond Perks** — Pre-negotiated employee discounts on travel, fitness, entertainment, shopping and other categories; roots in AnyPerk’s original perks offering.
- **EngagementIQ** — Historical free six-question engagement survey announced with the Fond rebrand; current standalone availability is unverified.
- **Fond mobile app** — Peer recognition, social feed, points redemption and corporate discounts for employees of subscribing employers.

## Achievements

- Participated in Y Combinator Winter 2012.
- Reported more than 1,000 U.S. customer companies in 2016.
- Reported $24.5 million in total funding in September 2016.
- Acquired by Reward Gateway in February 2023.
- Exeter case study reported 90% adoption, approximately 5,000 monthly recognitions and approximately 400 monthly perk redemptions; vendor-reported, not independently audited.

## Latest updates

- **2023-02** — Reward Gateway acquired Fond; announcement dated February 28 in Y Combinator’s news listing.
- **2023-05** — Edenred announced acquisition of Reward Gateway for £1.15 billion; this was the parent-company transaction, not the price paid for Fond.
- **2024-04** — Fond Android listing shows an April 24, 2024 update.
- **2026-10** — Research check: fond.co redirects to Reward Gateway; Fond demo landing page requests a Reward Gateway demo. This is an observed website state, not a newly announced acquisition.

## Links

- Website: https://www.fond.co/
- LinkedIn: https://www.linkedin.com/company/fondco/
- Twitter/X: https://twitter.com/fond
- Facebook: https://www.facebook.com/FondInc/

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Profile page: https://yespress.io/fond
Published by YesPress — https://yespress.io
Last updated: 2026-10-01