# Folloze

> Folloze is a private San Mateo enterprise-software company that gives B2B marketing and sales teams a no-code place to build, personalize, distribute and measure digital buyer experiences. Its current pitch is deliberately model-agnostic: teams may create with ChatGPT, Claude, Gemini or an internal model, while Folloze acts as the governed deployment and first-party engagement-signal layer around that content.

- **Founded:** 2013
- **Headquarters:** San Mateo, United States
- **Founders:** Etai Beck (CEO and co-founder), David Brutman (Chief Product Officer and co-founder), Zvika Menachemi (Co-founder; current operating role not publicly listed)
- **Team size:** Approximately 50-55 employees; LinkedIn listed 49 profiles and a company-size band of 11-50 at research time, while the supplied record lists 55.
- **Products:** Folloze sales content boards, Personalized Marketing Platform, Buyer Experience Platform 3.0, GeneratorAI and Generator Agents, Content AI and Impact Dashboard
- **Notable:** Company-reported total of more than 300,000 campaigns powered and $11 billion in influenced pipeline., Company-reported 92% customer retention rate., Conga reported $6.3 million in influenced pipeline and 10x engagement from a scaled ABX program.

## Products & services

- **Folloze sales content boards** — The original product let sellers assemble and share visual content destinations, monitor engagement and respond in real time.
- **Personalized Marketing Platform** — An AI-powered platform for contextual, account-based experiences across the customer lifecycle.
- **Buyer Experience Platform 3.0** — A no-code experience engine with richer design, brand controls and granular behavioral analytics for landing pages, events, sales rooms and other digital destinations.
- **GeneratorAI and Generator Agents** — AI campaign tools that turn briefs into messaging, microsites and variants; the agent suite includes generator, translator, personalization and video capabilities.
- **Content AI and Impact Dashboard** — Automated content tagging and recommendations paired with account- and person-level engagement and performance analytics.
- **Folloze X and open AI execution** — A coordinated agent approach plus MCP and API connectivity so teams can create in external AI tools and deploy, govern, personalize and measure through Folloze.
- **Customer onboarding and Folloze Academy** — Technical setup, launch support, ongoing success guidance and customer training including an ABX certification program.

## Achievements

- Company-reported total of more than 300,000 campaigns powered and $11 billion in influenced pipeline.
- Company-reported 92% customer retention rate.
- Conga reported $6.3 million in influenced pipeline and 10x engagement from a scaled ABX program.
- A ServiceNow and Microsoft program generated 516 net-new leads and $10 million in influenced pipeline, according to Folloze.
- RingCentral reported closing a $1 million deal with 98% target-account engagement in 60 days.
- Autodesk reported a five-month reduction in sales cycle in a Folloze customer story.
- Folloze reports G2 recognition across account-based analytics, web and content experiences, setup and support categories.

## Latest updates

- **2023-09** — SG Credit Partners provided a $6 million senior credit facility.
- **2024-06** — Folloze's own revenue team reported a 43% H1 pipeline increase year over year while cutting paid-media spend 52% after rebuilding its campaign motion around 6sense and Folloze.
- **2025-07** — Folloze presented Generator, Translator, Personalization and Video Agents as an AI-powered campaign team.
- **2026-01** — Folloze X was introduced publicly as coordinated AI agents for go-to-market execution.
- **2026-06** — Folloze described an open bring-your-own-AI model using MCP and APIs, positioning itself as the deployment, governance and signal layer after content creation.

## Links

- Website: https://www.folloze.com/
- LinkedIn: https://www.linkedin.com/company/folloze/
- Twitter/X: https://twitter.com/folloze
- YouTube: https://www.youtube.com/channel/UCPmFp-WwVFENcZDSJmTAPKA
- Facebook: https://www.facebook.com/folloze/

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Profile page: https://yespress.io/folloze
Published by YesPress — https://yespress.io
Last updated: 2026-08-21