# Folklore

> Folklore is a Minneapolis-based digital experience company that unites strategy, content, design and development to build customer experiences and e-commerce platforms for brands. Founded in 2016 by a team of former agency creatives and technologists, the firm works across retail, CPG, sports, manufacturing, finance and healthcare, with clients including Scotty Cameron, Land O'Lakes, Polaris Adventures and Mall of America. It positions itself as a nimble, senior team with no silos - integrating disciplines end-to-end for Fortune 500-scale work.

- **Founded:** 2016
- **Headquarters:** Minneapolis (St. Louis Park), Minnesota, United States
- **Founders:** Mike Matheny (Founder / COO), Jim (Co-Founder, Creative Director), Andreas (Co-Founder)
- **Team size:** ~31-50 employees
- **Products:** CX & Strategy, Architecture, Design, Development, Optimization
- **Notable:** Grew from a 2016 spin-out of senior agency talent into a ~30-50 person firm serving Fortune 500 brands., Built digital and e-commerce experiences for recognized brands including Scotty Cameron, Land O'Lakes and Polaris Adventures., Recruited Lorenz Esguerra, a 30-year agency veteran (Edelman, Weber Shandwick, Modern Climate), as CEO in 2024.

## Products & services

- **CX & Strategy** — Customer experience strategy, research and digital strategy that maps and optimizes the customer journey.
- **Architecture** — System and site architecture design for scalable, maintainable digital platforms.
- **Design** — Brand identity, visual design, UX/UI and digital design systems.
- **Development** — Full-stack web and e-commerce development, including Craft Commerce, WordPress and headless builds.
- **Optimization** — A/B testing, content optimization, maintenance and ongoing digital marketing support.

## Achievements

- Grew from a 2016 spin-out of senior agency talent into a ~30-50 person firm serving Fortune 500 brands.
- Built digital and e-commerce experiences for recognized brands including Scotty Cameron, Land O'Lakes and Polaris Adventures.
- Recruited Lorenz Esguerra, a 30-year agency veteran (Edelman, Weber Shandwick, Modern Climate), as CEO in 2024.
- Recognized in regional agency and digital-experience award listings.

## Latest updates

- **2024-03** — Folklore named Lorenz Esguerra, formerly of Edelman and Weber Shandwick, as its Chief Executive Officer.
- **2021-10** — Company recorded a Seed-stage funding milestone.

## Links

- Website: https://folklore.digital
- LinkedIn: https://www.linkedin.com/company/folklore-digital
- Twitter/X: https://twitter.com/folkloredigital
- Instagram: https://www.instagram.com/folkloredigital/
- Facebook: https://www.facebook.com/folkloredigital/

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Profile page: https://yespress.io/folklore
Published by YesPress — https://yespress.io
Last updated: 2026-08-05