# Fogo de Chão

> Fogo de Chão is a Dallas-headquartered restaurant company that has turned the Southern Brazilian churrasco tradition into a global, guest-controlled dining format. Gaucho chefs fire-roast meats, servers carve them tableside, and a two-sided coaster lets diners control the pace. Around that core ritual, Fogo sells a prix-fixe Full Churrasco Experience, a Market Table, Bar Fogo, brunch, premium add-ons, catering, private dining, gift cards and a loyalty program across 122 restaurants in 12 countries as of July 2026.

- **Founded:** 1979
- **Headquarters:** Dallas, United States
- **Founders:** Arri Coser (Co-founder), Jair Coser (Co-founder), Jorge Ongaratto (Co-founder), Aleixo Ongaratto (Co-founder)
- **Team size:** Approximately 3,400 employees in provided company data; LinkedIn displayed 3,350 employee profiles in 2026.
- **Products:** Full Churrasco Experience, Market Table, Bar Fogo, Indulgent Churrasco Experience, Fogo Rewards
- **Notable:** Expanded from one Southern Brazilian restaurant in 1979 to 122 restaurants across 12 countries by July 2026., Opened its first U.S. restaurant in Addison, Texas, in 1997., Completed an initial public offering in 2015 before Rhône Capital took the company private in 2018.

## Products & services

- **Full Churrasco Experience** — Prix-fixe dining with a continuous selection of fire-roasted cuts carved tableside, plus the Market Table and traditional sides.
- **Market Table** — A self-guided spread of seasonal salads, charcuterie, fruits, vegetables and superfoods, available with or without the full meat service.
- **Bar Fogo** — An all-day happy-hour and à la carte format built around shareable plates, burgers, South American wines and cocktails including the caipirinha.
- **Indulgent Churrasco Experience** — An upgraded prix-fixe package adding a choice such as lobster tail or jumbo lump crab cake plus dessert.
- **Fogo Rewards** — A loyalty program launched nationally with immediate, choice-based benefits rather than a conventional points wait.
- **Group and Private Dining** — Restaurant event spaces, prix-fixe group menus and planning support for corporate events and celebrations.
- **Catering and To-Go** — Pickup, delivery and catering packages that translate the churrasco menu to homes, offices and events.
- **Gift Cards and Merchandise** — Physical and digital gift cards plus branded apparel and accessories through Fogo Merch.

## Achievements

- Expanded from one Southern Brazilian restaurant in 1979 to 122 restaurants across 12 countries by July 2026.
- Opened its first U.S. restaurant in Addison, Texas, in 1997.
- Completed an initial public offering in 2015 before Rhône Capital took the company private in 2018.
- Ranked No. 7 overall in Nation's Restaurant News and Technomic's 2025 America's Favorite Chains list.
- Ranked the No. 1 full-service chain among Gen Z consumers in the same 2025 study.
- Generated an estimated $651 million in 2024 U.S. system sales across 76 U.S. units, per Technomic.
- Opened 10 U.S. restaurants in 2024 and entered 2025 planning another 10 to 12, according to Nation's Restaurant News.
- Extended the brand into the UK through the Fazenda partnership and 2026 conversion.

## Latest updates

- **2026-08** — Introduced fall seasonal offerings including a new seafood entrée and shareable sides.
- **2026-08** — Opened its first Gilbert, Arizona, restaurant.
- **2026-07** — Announced that Daniel Duran would assume the chief financial officer role; the company said it operated 122 restaurants globally.
- **2026-05** — Fazenda restaurants in the UK officially adopted the Fogo de Chão brand.
- **2025-12** — Opened its first Utah restaurant near Fashion Place mall in Murray.
- **2025-06** — Released the limited Hot Brazilian cocktail and a bespoke 'Hotstepper' recording for the Fogo is Fire campaign.
- **2025-04** — Launched Fogo Rewards nationally with immediate choice-based benefits.
- **2025-03** — Added the Indulgent Churrasco Experience, seafood enhancements and new cocktails.

## Links

- Website: https://fogodechao.com
- LinkedIn: https://www.linkedin.com/company/fogo-de-sh-aun
- Twitter/X: https://twitter.com/fogorestaurants
- YouTube: https://www.youtube.com/user/fogorestaurants
- Instagram: https://www.instagram.com/fogo/
- Facebook: https://www.facebook.com/fogorestaurants
- TikTok: https://www.tiktok.com/@fogodechao

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Profile page: https://yespress.io/fogo-de-ch-o
Published by YesPress — https://yespress.io
Last updated: 2026-08-13