# FocusVision

> FocusVision was a global market research technology company that combined live focus-group video, online interviews, surveys, digital diaries and reporting. Founded in 1990 by John Houlahan, it merged with Confirmit in 2021 and became part of Forsta. Its legacy products continue within Forsta, acquired by Press Ganey in 2022; Qualtrics acquired Press Ganey Forsta in May 2026.

- **Founded:** 1990
- **Headquarters:** New York, United States
- **Founders:** John Houlahan (Founder and former CEO)
- **Products:** VideoStreaming, InterVu, Decipher, Revelation, ResearchReporter
- **Notable:** Built a focus-group transmission service commercialized in January 1991 after pilot testing., Completed five complementary acquisitions during Thompson Street’s investment period, as reported by the investor., Ranked 31st in the AMA’s 2018 Gold Top 50 report, with $50.5 million worldwide revenue for 2017.

## Products & services

- **VideoStreaming** — Live transmission of facility-based focus groups and interviews for remote observers.
- **InterVu** — Managed online focus groups and in-depth interviews with research exercises, observer backrooms and technical support; now offered by Forsta.
- **Decipher** — Survey programming, data collection and reporting platform acquired in 2015; continues under Forsta.
- **Revelation** — Asynchronous qualitative communities, mobile diaries and bulletin boards acquired in 2014; part of the legacy Forsta portfolio.
- **ResearchReporter** — Research project archiving and reporting technology acquired in 2015.
- **HomeVu / DeviceVu** — Historical ethnography streaming and mobile-device usability research offerings.

## Achievements

- Built a focus-group transmission service commercialized in January 1991 after pilot testing.
- Completed five complementary acquisitions during Thompson Street’s investment period, as reported by the investor.
- Ranked 31st in the AMA’s 2018 Gold Top 50 report, with $50.5 million worldwide revenue for 2017.
- Legacy products continued under Forsta after the 2021 merger.

## Latest updates

- **2021-11** — Forsta rolled out the unified brand for Confirmit, FocusVision and Dapresy.
- **2022-04** — Press Ganey completed its acquisition of Forsta on April 26.
- **2022-09** — Forsta enhanced InterVu with Adobe Connect 12 and 1080p video.
- **2026-05** — Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta on May 18. The amount is for the combined parent, not FocusVision alone.

## Links

- Website: https://www.forsta.com/
- LinkedIn: https://www.linkedin.com/company/focusvision/
- Twitter/X: https://twitter.com/focusvisioninfo

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Profile page: https://yespress.io/focusvision
Published by YesPress — https://yespress.io
Last updated: 2026-10-03