# Fluid

> Fluid is a Singapore-based B2B payments platform that lets suppliers and marketplaces offer their business buyers flexible credit terms and installments at the point of purchase. Its AI underwriting engine approves buyers in seconds, pays suppliers on day one, and automates reconciliation - bringing consumer-grade buy-now-pay-later mechanics to business commerce across Southeast Asia. Founded in early 2023 by former Atome and Uber operators, Fluid has raised US$7M and serves 3,000+ businesses across Singapore and Malaysia.

- **Founded:** 2023
- **Headquarters:** Singapore
- **Founders:** Trasy Lou Walsh (Co-founder & CEO), Steven Li (Co-founder & Chief Product Officer), Ruoyun Yang (Co-founder & Chief Financial Officer)
- **Team size:** ~36 employees
- **Products:** B2B Buy Now, Pay Later, AI Underwriting Engine, Automated Reconciliation, Embedded Finance Integrations, Accounts Receivable AI
- **Notable:** Raised US$7M total across seed and Series A in under two years, Grew roughly 10x over its first 12 months of scaling, Processed 200,000+ B2B transactions and disbursed tens of millions in capital

## Products & services

- **B2B Buy Now, Pay Later** — Embedded financing at the point of purchase that lets business buyers pay in installments or on deferred credit terms while suppliers are paid on day one.
- **AI Underwriting Engine** — Machine-learning credit assessment that approves business buyers in roughly 10 seconds, replacing weeks-long manual KYC and credit review.
- **Automated Reconciliation** — Automated invoice matching, payment status tracking and reconciliation that reduces manual back-office work for suppliers.
- **Embedded Finance Integrations** — Plug-in payment and financing rails for supplier websites, mobile apps, marketplaces, ordering platforms, ERPs and accounting software.
- **Accounts Receivable AI** — An evolution of the platform positioning Fluid as AI-driven accounts-receivable automation across the order-to-cash cycle.

## Achievements

- Raised US$7M total across seed and Series A in under two years
- Grew roughly 10x over its first 12 months of scaling
- Processed 200,000+ B2B transactions and disbursed tens of millions in capital
- Drove a 47% increase in average basket size and 15% new-buyer acquisition for suppliers
- Achieved ISO 27001 information-security certification
- Expanded across Singapore and Malaysia with 3,000+ business customers

## Latest updates

- **2024-02** — Closed a US$5.2M Series A led by Insignia Ventures Partners, bringing total funding to US$7M.
- **2025-06** — Insignia publishes a deep-dive on backing Fluid, citing 10x growth, 200,000+ transactions and 3,000+ customers across Singapore and Malaysia.
- **2025** — Repositions its web presence toward 'Accounts Receivable AI', signaling an expansion from B2B BNPL into AI-driven order-to-cash automation.

## Links

- Website: https://getfluid.ai
- LinkedIn: https://www.linkedin.com/company/fluidfinancial

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Profile page: https://yespress.io/fluid
Published by YesPress — https://yespress.io
Last updated: 2026-07-28