# fluent360

> fluent360 is a Chicago-based, minority- and woman-owned full-service advertising agency founded by Danielle Austen in 2008. It combines cultural research, strategy, creative, media, social, experiential marketing, public relations and production for national organizations, with recent work for the Army National Guard, Wells Fargo, Greater Chicago Food Depository, Feeding America and Nissan. Its central proposition is that identity is not a niche audience filter but a source of mainstream cultural influence.

- **Founded:** 2008
- **Headquarters:** Chicago, United States
- **Founders:** Danielle Austen (Founder, Managing Partner and CEO)
- **Products:** Cultural strategy and consumer research, Creative and content production, Media planning and buying, Experiential, social and public relations, Certified translation
- **Notable:** Founder and CEO Danielle Austen was named the Chicago Advertising Federation's 2023 Advertising Woman of the Year., Austen was named among Crain's Chicago Business 2024 Notable Black Leaders and Executives., The agency grew from one client and five employees in 2008 to more than 100 employees and Fortune 500 work by 2023, according to the Chicago Advertising Federation.

## Products & services

- **Cultural strategy and consumer research** — Audience planning, research and cultural intelligence that looks beyond broad demographic categories toward identity, behavior and influence.
- **Creative and content production** — Campaign ideation, content creation, copy, design and production across film, print, digital, out-of-home and social channels.
- **Media planning and buying** — Integrated media strategy, placement and performance reporting for culturally specific and national campaigns.
- **Experiential, social and public relations** — Events, consumer engagement, digital and social marketing, public relations, corporate communications and direct marketing.
- **Certified translation** — Language services offered as one part of broader culturally informed communications work.

## Achievements

- Founder and CEO Danielle Austen was named the Chicago Advertising Federation's 2023 Advertising Woman of the Year.
- Austen was named among Crain's Chicago Business 2024 Notable Black Leaders and Executives.
- The agency grew from one client and five employees in 2008 to more than 100 employees and Fortune 500 work by 2023, according to the Chicago Advertising Federation.
- The 'We Can Beat This' campaign for Greater Chicago Food Depository helped raise more than $25 million, according to fluent360.
- fluent360 served Nissan North America's multicultural business for 15 years.
- The company is certified as a Minority Business Enterprise by the National Minority Supplier Development Council.

## Latest updates

- **2025-07** — fluent360 featured new work for the Army National Guard, Wells Fargo, Greater Chicago Food Depository and Nissan in its refreshed news and work portfolio.
- **2024-06** — Greater Chicago Food Depository and fluent360 launched 'We Can Beat This,' an integrated bilingual campaign that the agency says helped raise more than $25 million.
- **2024-04** — fluent360 concluded a 15-year run leading multicultural work for Nissan North America after the business moved to another Omnicom-affiliated agency.
- **2023-03** — The Chicago Advertising Federation named Danielle Austen its 2023 Advertising Woman of the Year.

## Links

- Website: https://fluent360.com
- LinkedIn: https://www.linkedin.com/company/fluent-360
- Twitter/X: https://twitter.com/fluent_360
- Instagram: https://www.instagram.com/fluent360/
- Facebook: https://www.facebook.com/fluent360

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Profile page: https://yespress.io/fluent360
Published by YesPress — https://yespress.io
Last updated: 2026-09-21