# Floyd

> Floyd is a Detroit-founded furniture brand that makes modular beds, seating, storage, tables and accessories intended to be repaired, expanded and carried from one home to the next. It began with a clamp-on steel leg, proved demand through Kickstarter, grew as a direct-to-consumer business, and is now extending into membership, trade and physical retail under owner Rize Home.

- **Founded:** 2013
- **Headquarters:** Detroit, United States
- **Founders:** Kyle Hoff (Co-founder and CEO), Alex O'Dell (Co-founder and COO)
- **Team size:** LinkedIn lists 51-200 employees and 95 employee profiles; the supplied company record estimates 94 employees.
- **Products:** The Floyd Leg, The Bed System, Tables and benches, Modular seating, Storage systems
- **Notable:** Raised roughly 14 times its $18,000 Kickstarter target, collecting about $256,000 from 1,400 backers., Shipped The Floyd Leg to customers in more than 30 countries in its first year., Reached products in more than 50,000 homes by the time its design principles were published and more than 100,000 customer homes by 2025.

## Products & services

- **The Floyd Leg** — Powder-coated steel clamp legs that turn a found flat surface into a table without permanent joinery.
- **The Bed System** — A low-profile modular platform bed with size expansion, headboards, underbed storage, lift and bedside add-ons.
- **Tables and benches** — Dining, side, coffee and modular tables plus benches that carry Floyd's spare material language.
- **Modular seating** — Sofa 2.0 and Form, Sink Down and Soft Serve sectional systems that can be configured and expanded.
- **Storage systems** — Modular shelving, media storage, cabinets and Blocks with expansion components.
- **Service parts and add-ons** — Replacement feet, straps, panels, covers, cushion inserts, shelves, supports and product-specific hardware.
- **Membership** — Annual auto-renewing program with member pricing, add-on shipping benefits, content and events.
- **Trade and contract** — Pricing, support, tax-exempt purchasing and design assets for designers, architects, contractors and commercial projects.

## Achievements

- Raised roughly 14 times its $18,000 Kickstarter target, collecting about $256,000 from 1,400 backers.
- Shipped The Floyd Leg to customers in more than 30 countries in its first year.
- Reached products in more than 50,000 homes by the time its design principles were published and more than 100,000 customer homes by 2025.
- Raised $15 million in Series B funding in 2021, bringing reported total financing to about $25 million.
- Revenue grew 115% from 2019 to 2020, according to Forbes reporting based on company figures.
- Alex O'Dell was named to Forbes 30 Under 30 in Retail & Ecommerce for 2020.
- The Detroit headquarters project received a 2020 AIA Michigan Interiors Award and a 2019 Detroit commerce design award.
- Expanded from ecommerce into at least three Gardner White shop-in-shops by late 2025.

## Latest updates

- **2025-01** — Rize Home acquired Floyd for an undisclosed amount, combining Floyd's brand and design team with Rize's manufacturing, sourcing and logistics capabilities.
- **2025-03** — Floyd updated terms for its annual membership program, offering member pricing and add-on shipping benefits.
- **2025-06** — Floyd launched the Soft Serve sectional, developed in its Detroit Product Lab from lessons and customer feedback gathered across earlier seating systems.
- **2025-11** — Floyd and Gardner White expanded their metro Detroit partnership to a third shop-in-shop in Canton.
- **2026** — The company said it planned to keep expanding its physical retail model while continuing modular seating, bed, storage and membership programs.

## Links

- Website: https://floydhome.com
- LinkedIn: https://www.linkedin.com/company/floydhome
- Twitter/X: https://twitter.com/floyddetroit
- Instagram: https://www.instagram.com/floyddetroit
- Facebook: https://www.facebook.com/floyddetroit

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Profile page: https://yespress.io/floyd
Published by YesPress — https://yespress.io
Last updated: 2026-08-20