# FloSports

> FloSports is an Austin-based direct-to-consumer sports streaming company that broadcasts underserved and niche sports - wrestling, cycling, track and field, motorsports, gymnastics, grappling, hockey and more - with the depth typically reserved for major professional leagues. Founded in 2006 by brothers Martin and Mark Floreani, the subscription platform streamed roughly 40,000 live events in 2024, reached more than 23 million viewers, and reported record revenue and sustained profitability ahead of its 2025 Series D round led by Dream Sports.

- **Founded:** 2006
- **Headquarters:** Austin, Texas, United States
- **Founders:** Mark Floreani (Co-Founder & CEO), Martin Floreani (Co-Founder), Madhu Venkatesan (Co-Founder)
- **Team size:** ~300-550 employees
- **Products:** FloSports subscription streaming, Sport-specific verticals (FloWrestling, FloTrack, FloRacing, FloGymnastics, etc.), Live event coverage & production, Live scoring, rankings & stats, Connected TV / OTT apps
- **Notable:** Streamed roughly 40,000 live events in 2024, Reached more than 23 million viewers in 2024, Doubled revenue over two years and reached sustained profitability

## Products & services

- **FloSports subscription streaming** — Direct-to-consumer subscription platform offering live and on-demand streaming across 25+ sports verticals, available on web, mobile, and connected-TV apps.
- **Sport-specific verticals (FloWrestling, FloTrack, FloRacing, FloGymnastics, etc.)** — Dedicated sites and channels for individual sports combining live events, original content, news, rankings and athlete profiles.
- **Live event coverage & production** — Broadcast production of live competitions - roughly 40,000 events in 2024 - including exclusive rights deals with federations and leagues.
- **Live scoring, rankings & stats** — Real-time scores, results, rankings and statistics that give die-hard fans the depth and context around each sport.
- **Connected TV / OTT apps** — Apps for Apple TV, Roku, Fire TV, Android TV and mobile enabling multi-platform streaming of the full FloSports catalog.

## Achievements

- Streamed roughly 40,000 live events in 2024
- Reached more than 23 million viewers in 2024
- Doubled revenue over two years and reached sustained profitability
- Raised $100M+ in total funding across five rounds
- Built a network of 25+ sport-specific verticals from a $10,000 start
- Completed acquisitions including TrackWrestling, HockeyTech, DirtonDirt and Speed Shift TV

## Latest updates

- **2025-04** — Raised Series D funding led by Dream Sports after a record 2024, bringing total funding to more than $100M.
- **2024-12** — Closed a record year: ~40,000 live events streamed, 23M+ viewers, 24% growth in social engagement and record revenue.

## Links

- Website: https://flosports.tv
- LinkedIn: https://www.linkedin.com/company/flosports
- Twitter/X: https://twitter.com/flolive
- YouTube: https://www.youtube.com/flosports
- Instagram: https://www.instagram.com/flosports/
- Facebook: https://www.facebook.com/FloLive-922028627936618/
- TikTok: https://www.tiktok.com/@flosports

---

Profile page: https://yespress.io/flosports
Published by YesPress — https://yespress.io
Last updated: 2026-07-21