# Florin Tatulea

> Florin Tatulea is a Toronto-based sales development leader, founder, and creator who built a 74,000+ follower LinkedIn audience by teaching SDRs and AEs how to actually hit quota. Currently Head of Sales Development at Common Room and GTM Engineer in Residence at ZoomInfo, he founded Sales Flo to run workshops and training for reps at Shopify, Zendesk, Clearbit, and others. His Substack newsletter 'Prospecting from the Trenches' reaches 12,000+ subscribers with tactical cold email and prospecting advice drawn from real-world experience scaling teams and generating $3M in pipeline.

- **Role:** Head of Sales Development at Common Room
- **Organizations:** Common Room, Sales Flo, ZoomInfo, Loopio, Plato, Barley
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce, University of Toronto, Rotman School of Management, Talk Master Certification, Speaker Labs
- **Known for:** 74,000+ LinkedIn followers and named LinkedIn Top Voice in Sales (2023), 3x Top 10 LinkedIn Sales Star, First sales hire at Loopio - helped drive 65x revenue growth over 6.5 years

## Career timeline

- **2017** — Earned Talk Master Certification from Speaker Labs
- **2018** — Banking Associate at TD
- **2019** — Analyst Intern in Mergers & Acquisitions at STS Capital Partners
- **2019** — Business Development Manager at PenPal Technologies
- **2019-2021** — Joined Loopio as the first sales hire (Founding SDR), scaled through roles to Senior Manager of Sales Development over 6.5 years
- **2021** — Founded Sales Flo, a sales training and workshops company
- **2021** — Graduated with Bachelor of Commerce from University of Toronto Rotman
- **2022-2023** — Director of Sales Development at Plato, built BDR/SDR function from scratch
- **2023** — Named LinkedIn Top Voice in Sales
- **2023** — Director of Sales at Barley, recognized as 3x Top 10 LinkedIn Sales Star
- **2024** — Head of Sales Development at Common Room
- **2024** — GTM Engineer in Residence at ZoomInfo
- **2025** — Active GTM Advisor to Seed through Series B companies and Angel Investor

## Achievements

- 74,000+ LinkedIn followers and named LinkedIn Top Voice in Sales (2023)
- 3x Top 10 LinkedIn Sales Star
- First sales hire at Loopio - helped drive 65x revenue growth over 6.5 years
- Scaled Loopio's inbound and outbound SDR function to ~25 reps across Commercial, Mid-Market and Enterprise
- Closed 100+ deals as Senior Account Executive at Loopio
- Generated $3M in pipeline from $0 in six months as personal benchmark
- Trained 500+ sales reps at leading B2B SaaS companies including Shopify, Zendesk, Clearbit, LivePerson, Docebo
- Built Sales Flo newsletter 'Prospecting from the Trenches' to 12,000+ subscribers
- 88,000+ combined followers across LinkedIn, Substack, and X

## Latest updates

- **2025-04** — Featured on The Revenue Leadership Podcast (E31: The Rise of the 10X SDR)
- **2025-01** — Active as GTM Advisor to Seed-Series B companies and Angel Investor
- **2024-12** — Continues as Head of Sales Development at Common Room and GTM Engineer in Residence at ZoomInfo
- **2024-05** — Featured on podcast: 'How to Win in Outbound Sales with Florin Tatulea'

## Links

- Website: https://thesalesflo.com/
- LinkedIn: https://www.linkedin.com/in/florintatulea/
- Twitter/X: https://x.com/FlorinTatulea

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Profile page: https://yespress.io/florin-tatulea
Published by YesPress — https://yespress.io
Last updated: 2026-04-21