# Florent Peyre

> Florent Peyre is a French entrepreneur based in New York, co-founder and CEO of Small Door Veterinary and, since July 2026, CEO of its combined business with Bond Vet. Previously he co-founded Placemeter, which NETGEAR acquired in 2016, after roles in publishing and online retail. His public writing explores teamwork, competition, cities and the choices that follow a company exit.

- **Role:** Co-founder and CEO at Small Door Veterinary; CEO of the combined Small Door and Bond Vet organization
- **Organizations:** Small Door Veterinary, Bond Vet, Placemeter, CasaHop, Gilt City, Gilt Groupe, Hachette Filipacchi Media U.S., Lagardère, Ernst & Young, Techstars, NUMA Paris
- **Nationality:** French
- **Education:** Master’s degree, International Business, Sciences Po, LL.B., International Business Law, University of Paris I: Panthéon-Sorbonne, Master’s degree, Business and Law in Broadcast Media, University of Paris I: Panthéon-Sorbonne
- **Known for:** Co-founded Placemeter, acquired by NETGEAR in 2016., Placemeter won the Alpha startup competition at Web Summit in 2013., Placemeter was selected for Time Inc.’s 2014 list of 10 NYC startups to watch.

## Career timeline

- **2000** — Joined Ernst & Young in France.
- **2003** — Joined Lagardère.
- **2007** — Began a business and corporate development role at Hachette Filipacchi Media U.S. in New York.
- **2010** — Moved to Gilt Groupe in strategy and business development.
- **2012** — Co-founded CasaHop with Paul Berry; left in October, then joined Alexandre Winter as co-founder of Placemeter.
- **2013** — Placemeter participated in Techstars New York and changed its data collection approach.
- **2016** — NETGEAR acquired Placemeter.
- **2017-2018** — Small Door formation period: alumni CV dates his role to June 2017; company announcements date the business to 2018.
- **2019** — Small Door’s West Village location was profiled in December by French Morning.
- **2024** — Became Small Door CEO after serving as co-founder and president.
- **2026** — Named CEO of the combined Small Door and Bond Vet organization following the July 9 merger announcement.

## Achievements

- Co-founded Placemeter, acquired by NETGEAR in 2016.
- Placemeter won the Alpha startup competition at Web Summit in 2013.
- Placemeter was selected for Time Inc.’s 2014 list of 10 NYC startups to watch.
- Co-founded Small Door and became CEO of the combined Small Door and Bond Vet business in July 2026.

## Latest updates

- **2026-07** — On July 9, Small Door and Bond Vet announced their completed merger and Peyre’s appointment as CEO of the combined organization; the brands would initially remain separate.
- **2026-08** — AAHA’s August 24 report identifies Peyre as CEO of the combined Small Door/Bond Vet organization.

## Links

- Website: https://florentpeyre.net/
- LinkedIn: https://www.linkedin.com/in/florentpeyre
- Twitter/X: https://twitter.com/florentp

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Profile page: https://yespress.io/florent-peyre
Published by YesPress — https://yespress.io
Last updated: 2026-10-22