# Flodesk

> Flodesk is a bootstrapped, San Francisco-based email marketing and e-commerce platform built for creators, coaches, and small businesses that care about design. Founded in 2019 by Rebecca Shostak, Martha Bitar, and Trong Dong, it pairs an intuitive drag-and-drop email builder with beautiful templates, automations, forms, link-in-bio pages, and a no-fee Stripe checkout. The company grew profitably to more than $36 million in annual recurring revenue and over 100,000 paying customers without taking outside funding, and in 2026 it launched Flodesk Studio, an AI design app that turns hours of email creation into minutes.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Rebecca Shostak (Co-Founder & CEO (formerly CBO)), Martha Bitar (Co-Founder & Executive Chair (formerly CEO)), Trong Dong (Co-Founder & CTO)
- **Team size:** ~75-100 employees (fully remote)
- **Products:** Flodesk Email, Flodesk Forms & Link in Bio, Flodesk Workflows (Automations), Flodesk Checkout, Flodesk Analytics
- **Notable:** Surpassed $36M in annual recurring revenue in January 2026, fully bootstrapped., Grew to more than 100,000 paying customers without outside funding., Profitable since the second week after launch.

## Products & services

- **Flodesk Email** — Drag-and-drop email builder with designer templates, custom fonts, brand colors, and strong deliverability that Flodesk says drives 17% higher open rates than the industry average.
- **Flodesk Forms & Link in Bio** — Signup forms, landing pages, and link-in-bio pages to grow an audience - available even on the free plan.
- **Flodesk Workflows (Automations)** — Visual, no-code automation builder for welcome sequences, sales funnels, and audience segmentation using a tag-based single-list model.
- **Flodesk Checkout** — Sell digital products, subscriptions, and payment plans directly from Flodesk with Stripe-powered checkout and no added transaction fees, plus sales pages and abandoned-cart automations.
- **Flodesk Analytics** — Email and sales performance analytics for opens, clicks, conversions, and revenue.
- **Flodesk Studio** — Standalone AI design app that combines AI generation with manual editing to produce on-brand emails in minutes; free during beta and exports to nearly any email service provider.

## Achievements

- Surpassed $36M in annual recurring revenue in January 2026, fully bootstrapped.
- Grew to more than 100,000 paying customers without outside funding.
- Profitable since the second week after launch.
- Members sent 13 billion+ emails and gained 314 million+ subscribers in a single year.
- Rebecca Shostak named to Inc.'s 2026 Female Founders 500 list.
- Launched Flodesk Studio, an industry-first blend of AI generation and manual email design, in June 2026.
- Reportedly rejected by Y Combinator in 2018 before building an 8-figure business independently.

## Latest updates

- **2026-06** — Launched Flodesk Studio, a standalone AI design app that blends AI generation with manual editing; free during beta and exports to nearly any email service provider.
- **2026-01** — Announced record growth surpassing $36M ARR, with members sending 13B+ emails and adding 314M+ subscribers over the past year.
- **2026-01** — Leadership transition: Rebecca Shostak named CEO and Martha Bitar moves to Executive Chair.
- **2025-12** — Retired the flat-rate unlimited plan for new members, moving to subscriber-based tiers while grandfathering legacy customers.

## Links

- Website: https://flodesk.com
- LinkedIn: https://www.linkedin.com/company/flodesk
- Twitter/X: https://twitter.com/flodeskinc
- YouTube: https://www.youtube.com/@flodesk
- Instagram: https://www.instagram.com/flodesk/
- Facebook: https://www.facebook.com/groups/flodesk/

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Profile page: https://yespress.io/flodesk
Published by YesPress — https://yespress.io
Last updated: 2026-07-14