# Fleur du Mal

> Fleur du Mal is a New York luxury lingerie, ready-to-wear, swimwear and sexual wellness company founded by Jennifer Zuccarini in 2012. Its signature proposition is lingerie that can become part of a visible outfit, sold through its website, boutiques and selected retailers worldwide.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Jennifer Zuccarini (Founder and CEO)
- **Products:** Lily Embroidery, Ready-to-wear, Swimwear, Essentials, Le Fleurotique Vibe
- **Notable:** Built a lingerie and ready-to-wear business operating since 2012., Launched Fuller Cup sizing in 2018 and an extended-sizing collaboration with Precious Lee in 2019., Operates four boutiques listed on the official website as of October 2026.

## Products & services

- **Lily Embroidery** — Signature floral embroidery across bras, panties, garter belts and related lingerie.
- **Ready-to-wear** — Slip dresses, bodysuits, corsets, tailoring and other clothing designed to work with lingerie.
- **Swimwear** — Swim collections within the luxury fashion assortment.
- **Essentials** — Everyday lingerie including stretch lace, microfiber, organic cotton and silk ranges.
- **Le Fleurotique Vibe** — Own-brand sexual wellness product developed after testing demand with third-party toys.
- **Fleur du Sport** — Activewear capsule with lingerie-inspired details.
- **Boutique styling and fitting** — Personal styling, fit guidance and private shopping appointments.

## Achievements

- Built a lingerie and ready-to-wear business operating since 2012.
- Launched Fuller Cup sizing in 2018 and an extended-sizing collaboration with Precious Lee in 2019.
- Operates four boutiques listed on the official website as of October 2026.
- Reported profitability and 25% annual growth in an April 2026 Vogue Business interview.

## Latest updates

- **2026-10** — Official boutique directory lists Nolita, Upper East Side, Williamsburg and Los Angeles locations; observation date, not an opening announcement.
- **2026-04** — Fleur du Sport activewear launch reported by Vogue Business.
- **2025-08** — Williamsburg boutique opened, documented by NYC Tourism + Conventions.

## Links

- Website: https://fleurdumal.com/
- LinkedIn: https://www.linkedin.com/company/fleur-du-mal
- Twitter/X: https://twitter.com/fleurdumalnyc
- YouTube: https://www.youtube.com/@fleurdumalnyc
- Instagram: https://www.instagram.com/fleurdumalnyc/
- Facebook: https://www.facebook.com/fleurdumalnyc
- TikTok: https://www.tiktok.com/@fleurdumal

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Profile page: https://yespress.io/fleur-du-mal
Published by YesPress — https://yespress.io
Last updated: 2026-10-05