# Fleet Farm

> Fleet Farm is a Midwestern big-box retail chain founded in 1955 that sells farm and ranch supplies, hunting and fishing gear, automotive parts, hardware, lawn and garden, pet supplies, clothing, footwear, toys and groceries under one roof. Headquartered in Appleton, Wisconsin, it runs roughly 50 stores across Minnesota, Wisconsin, Iowa, North and South Dakota - most paired with an auto service center, gas mart and car wash - plus a growing e-commerce operation. Known for its orange-roofed silo storefronts and the tagline 'Built for real life,' the company serves rural and outdoor customers who want everyday-value one-stop shopping.

- **Founded:** 1955
- **Headquarters:** Appleton, Wisconsin, United States
- **Founders:** Stewart Mills Sr. (Co-founder / family patriarch), Stewart "Stew" Mills Jr. (Co-founder), Henry "Hank" Mills II (Co-founder)
- **Team size:** ~6,600-7,000 employees
- **Products:** Farm & ranch supplies, Hunting & fishing, Automotive, Home improvement & hardware, Clothing & footwear
- **Notable:** Grew from a single 1955 Marshfield wholesale shop into a ~50-store, five-state chain over seven decades., Attracted two major private-equity owners (KKR in 2016, Golub Capital in 2024)., Became a recognizable Upper Midwest brand with its signature orange-roofed silo storefronts (since 2000).

## Products & services

- **Farm & ranch supplies** — Livestock feed, fencing, animal health, agricultural and ranching equipment and accessories.
- **Hunting & fishing** — Firearms, ammunition, tackle, outdoor recreation gear and hunting/fishing licenses.
- **Automotive** — Auto parts, tires, batteries and on-site auto service centers at most locations.
- **Home improvement & hardware** — Tools, hardware, paint, lawn and garden, and home living goods.
- **Clothing & footwear** — Workwear, outdoor apparel and footwear for rural and outdoor life.
- **Pet supplies** — Food, supplies and accessories for pets and working animals.
- **Gas marts, car wash & convenience** — Fuel, convenience items and car washes attached to most stores.
- **E-commerce (fleetfarm.com)** — Online store with ship-to-home and in-store pickup across the assortment.

## Achievements

- Grew from a single 1955 Marshfield wholesale shop into a ~50-store, five-state chain over seven decades.
- Attracted two major private-equity owners (KKR in 2016, Golub Capital in 2024).
- Became a recognizable Upper Midwest brand with its signature orange-roofed silo storefronts (since 2000).
- Built an omnichannel operation pairing stores with e-commerce, gas marts, auto service and car washes.

## Latest updates

- **2024-12** — KKR sold Fleet Farm to private-equity firm Golub Capital.
- **2024-10** — Store count reported around 49 locations across the Upper Midwest.
- **2022-10** — Minnesota Attorney General sued over straw firearm purchases; Fleet Farm settled for $1 million and agreed to enhanced gun-sale training and tracking software.
- **2018-07** — Dropped 'Mills' from the name and adopted the tagline 'Built for real life.'

## Links

- Website: https://fleetfarm.com
- LinkedIn: https://www.linkedin.com/company/fleetfarm
- Twitter/X: https://twitter.com/fleet_farm
- YouTube: https://www.youtube.com/user/millsfleetfarm
- Instagram: https://www.instagram.com/fleetfarm
- Facebook: https://facebook.com/fleetfarm
- TikTok: https://www.tiktok.com/@fleetfarm

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Published by YesPress — https://yespress.io
Last updated: 2026-07-26