# FLAGCX

> FLAGCX is a privately held creative-services network born in Brazil and active across Latin America, North America and Europe. Instead of forcing every capability into one agency, it forms, backs and connects specialist companies spanning consulting, advertising, data, technology, production, culture and acceleration. Its most distinctive operating idea is cellular: split a healthy business before it becomes unwieldy, give the new unit autonomy, and provide governance and shared infrastructure behind the scenes.

- **Founded:** 2012
- **Headquarters:** São Paulo, Brazil
- **Founders:** Roberto Martini (Co-founder and Global CEO), Luisa Martini (Co-founder and operating/culture leader), Matheus Barros (Co-founder and CEO USA)
- **Products:** Intelligence, consultancy and innovation, Communication, data, adtech and martech, Content production and technology, Entertainment, arts and culture, Infrastructure and acceleration
- **Notable:** Built a network reported at 34 companies in 2021, spanning consulting, communications, technology, production, culture and support services., Bought back 100% of 19 group brands from Interpublic in 2017 and returned CUBOCC to independent ownership., Reached a fully distributed operating model by the end of 2019, with no central headquarters and only a very small parent-company team reported in 2021.

## Products & services

- **Intelligence, consultancy and innovation** — Strategy, research, design-thinking and rapid prototyping for complex business and social problems.
- **Communication, data, adtech and martech** — Creative campaigns, media, public relations, analytics and marketing-technology capabilities delivered through specialist companies.
- **Content production and technology** — Film, digital content, platforms and technical production for brands and media properties.
- **Entertainment, arts and culture** — Audience-led media, cultural projects and entertainment businesses, including the network's historical investment in BuzzFeed Brasil.
- **Infrastructure and acceleration** — Governance, finance, HR, contracting and growth support for companies and entrepreneurs in the ecosystem.
- **FLAGCX Alumni Fund** — An investment pillar identified by FLAGCX for the wider alumni and entrepreneurial ecosystem.

## Achievements

- Built a network reported at 34 companies in 2021, spanning consulting, communications, technology, production, culture and support services.
- Bought back 100% of 19 group brands from Interpublic in 2017 and returned CUBOCC to independent ownership.
- Reached a fully distributed operating model by the end of 2019, with no central headquarters and only a very small parent-company team reported in 2021.
- Acquired and stabilized BuzzFeed Brasil's operation before adding partners for its next growth phase in 2022.
- Developed SOKO inside the ecosystem; the agency later joined Accenture's Droga5 São Paulo in a 2024 acquisition involving roughly 300 employees.
- Co-founder Matheus Barros was named to Ad Age's 40 Under 40 in 2016 and had previously been recognized among Brazil's innovative marketing leaders.

## Latest updates

- **2024-06** — Accenture completed its acquisition of FLAGCX-backed SOKO and combined the approximately 300-person agency with Droga5 São Paulo; financial terms were not disclosed.
- **2022-02** — FLAGCX added Fátima Pissarra, Carlos Scappini and Murilo Henare as partners in BuzzFeed Brasil after the network said it had completed the operation's turnaround and stabilization.
- **2021-08** — FLAGCX merged CUBOCC into SOKO, creating a 250-person agency that combined earned-media-first creative work with CUBOCC's media capability.
- **2020-11** — Journalist and MESA founder Barbara Soalheiro became a FLAGCX partner and global ambassador, the first change in the ownership group since the 2017 Interpublic buyback.

## Links

- Website: https://flag.cx/
- LinkedIn: https://www.linkedin.com/company/flagcx
- Instagram: https://www.instagram.com/flagcx/

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Profile page: https://yespress.io/flagcx
Published by YesPress — https://yespress.io
Last updated: 2026-09-22