# FITZ & CO

> FITZ & CO is a privately held art strategy and communications agency founded by Sara Fitzmaurice in New York in 1995. It advises museums, galleries, fairs, artists, collectors, cultural organizations, and brands on positioning, media relations, digital marketing, audience development, crisis communications, partnerships, and events. Its distinction is unusually long art-world memory paired with a willingness to adopt new channels: Art Basel has been a client since 1996, while more recent work spans digital art, AI museums, global social media, and launches across Asia, Europe, and the United States.

- **Founded:** 1995
- **Headquarters:** New York, United States
- **Founders:** Sara Fitzmaurice (Founder & CEO)
- **Products:** Media relations, Integrated marketing, Digital marketing and social media, Audience engagement, Events
- **Notable:** Maintained a client relationship with Art Basel from 1996 onward., Marked 30 years in business in 2025., Named to The PR Net 100 in 2022, 2023, 2024, 2025, and 2026.

## Products & services

- **Media relations** — Message platforms, campaign strategy, press trips, audits, monitoring, reporting, paid media partnerships, and crisis communications.
- **Integrated marketing** — Brand positioning, program ideation, market research, lead acquisition, reputational audits, and strategic partnerships.
- **Digital marketing and social media** — Digital audits and strategy, email, Web3, paid and organic campaigns, content, community management, influencer work, trend analysis, and analytics.
- **Audience engagement** — Network building, executive counsel, bespoke itineraries, speaking engagements, art-world integration, and opinion-leader outreach.
- **Events** — Guest-list curation, VIP relations, experiential marketing, planning, production, and on-site support.

## Achievements

- Maintained a client relationship with Art Basel from 1996 onward.
- Marked 30 years in business in 2025.
- Named to The PR Net 100 in 2022, 2023, 2024, 2025, and 2026.
- Sara Fitzmaurice was named to The PR Net's 2025 Marcomms Most Influential list.
- Recognized by Observer among leading visual-arts PR firms.
- Included by PRNews among top PR and communications agencies in 2025.
- Built experience across six continents and offices or senior-team presence in New York, Los Angeles, London, and Chicago.

## Latest updates

- **2026-07** — The newsroom published announcements for DATALAND's AI Artist Residency and Tom Wesselmann's Cooper Square Studio, among other client work.
- **2026-06** — The agency publicized Design Miami Paris preview highlights, Art Collaboration Kyoto's exhibitor list, and exhibitions at the Norton Museum of Art.
- **2026-04** — FITZ & CO supported 2026 announcements for Wallace Chan, Frost Art Museum, and Tulsa Artist Fellowship.
- **2026-01** — The PR Net's 2026 profile highlighted launches for DATALAND and Dib Bangkok, Art Basel Zero 10, Contxt Venice, and BMW Group Culture's Art Car anniversary year.
- **2025-12** — Art Basel Zero 10 debuted in Miami Beach as a curated initiative for art of the digital era, with FITZ & CO credited with early strategic counsel.

## Links

- Website: https://fitzandco.com/
- LinkedIn: https://www.linkedin.com/company/fitz-%26-co
- Twitter/X: https://x.com/FITZandCO
- Instagram: https://www.instagram.com/fitzandco/
- Facebook: https://www.facebook.com/fitzandco/

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Profile page: https://yespress.io/fitz-and-co
Published by YesPress — https://yespress.io
Last updated: 2026-09-20