# Fitia

> Fitia is an AI-powered nutrition tracking and meal planning app built by two childhood friends from Peru. It turns the daily grind of counting calories into a personalized plan: users log food by photo, voice, text, or barcode, and Fitia adapts meal plans, macros, and grocery lists to their goals and food preferences. Backed by Y Combinator (S21), it has grown to more than 10 million users across 150+ countries and outranks incumbents like MyFitnessPal in downloads across Spain and much of Latin America.

- **Founded:** 2019
- **Headquarters:** Lima, Peru (US presence in San Francisco, California)
- **Founders:** Piero Linares (Co-Founder & CEO), Ulises Olaves (Co-Founder & CTO)
- **Team size:** ~23-28 employees
- **Products:** Fitia App (calorie & nutrition tracker), AI Meal Planning, AI Nutrition Coach, Smart Grocery Lists & Instacart, Family Meal Planning
- **Notable:** Grew to 10M+ users across 150+ countries, 1 billion+ meals logged, 4.9-star average rating on the App Store and Google Play

## Products & services

- **Fitia App (calorie & nutrition tracker)** — Log food by photo, voice, text, barcode, or manual search; track calories, macros, and micronutrients against a personalized daily target.
- **AI Meal Planning** — Personalized weight-loss, muscle-gain, or body-recomposition plans that adapt to a user's data, progress, and food preferences.
- **AI Nutrition Coach** — A 24/7 in-app coach that answers questions and adjusts guidance in real time.
- **Smart Grocery Lists & Instacart** — Auto-generated shopping lists from meal plans, with Instacart integration for ordering.
- **Family Meal Planning** — Plan and track meals for a household under a single Family Plan.
- **Community / Social Feed** — A Reddit-style community feature added to deepen retention and build a broader fitness hub.

## Achievements

- Grew to 10M+ users across 150+ countries
- 1 billion+ meals logged
- 4.9-star average rating on the App Store and Google Play
- Outranks MyFitnessPal, Lose It, Cronometer, and MacroFactor in downloads and top-grossing across Spain and key LATAM markets (Sensor Tower)
- Reached ~$3.5M revenue with a team of roughly 23 people
- Accepted into Y Combinator (S21) - rare for a Latin American consumer app

## Latest updates

- **2024-01** — Began expanding into the US and English-speaking markets using influencer collaborations and social advertising.
- **2024-06** — Added a Reddit-style community feature to deepen retention and position Fitia as a broader fitness hub.
- **2024-09** — Reported crossing 10M users and ~$3.5M in revenue with a lean team.
- **2025-01** — Focused strategy on premium conversion, additional LATAM markets, and expanded AI coaching features.

## Links

- Website: https://fitia.app
- LinkedIn: https://www.linkedin.com/company/fitia
- YouTube: https://www.youtube.com/@fitia.app
- Instagram: https://www.instagram.com/fitia.app/
- Facebook: https://facebook.com/fitiaapp/
- TikTok: https://www.tiktok.com/@fitia.app

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Profile page: https://yespress.io/fitia-yc-s21
Published by YesPress — https://yespress.io
Last updated: 2026-07-31