# Fit & Fresh Inc.

> Fit & Fresh is a Providence, Rhode Island consumer products company that designs fashionable, functional gear for carrying healthy food and drinks on the go - insulated lunch bags, meal-prep kits, portion-control containers, bento boxes and reusable ice packs. Formerly MEDport LLC, the company helped create the 'fashion lunch' category in 2006 and now sells through more than 30,000 retail doors nationwide plus a direct-to-consumer Shopify store, with a team that is roughly 85% women designing for a largely female customer base.

- **Founded:** 2006
- **Headquarters:** Providence, Rhode Island, United States
- **Founders:** Larry Wesson (President / CEO)
- **Team size:** 51-200 employees (approx. 53 reported)
- **Products:** Insulated Fashion Lunch Bags, Jaxx Meal Prep Kits, Kids Bento Boxes & Lunch Bags, Reusable Ice Packs, Food Storage & Portion-Control Containers
- **Notable:** Helped create and lead the 'fashion lunch' category since 2006, Products in over 30,000 retail doors nationwide, More than 100,000 five-star product reviews

## Products & services

- **Insulated Fashion Lunch Bags** — Patterned, insulated lunch bags for work, school and office, designed to keep food cold and look good doing it.
- **Jaxx Meal Prep Kits** — Insulated cooler bags bundled with BPA-free portion-control containers, reusable ice packs and shaker bottles for gym-goers and meal preppers.
- **Kids Bento Boxes & Lunch Bags** — Multi-flex bento boxes and kids' lunch bags with removable ice packs that clip under the lid for insulation.
- **Reusable Ice Packs** — Slim, reusable cool packs designed to fit inside the brand's bags and containers.
- **Food Storage & Portion-Control Containers** — Cold food storage containers, including glass and BPA-free plastic, for prepping and portioning meals.
- **Rachael Ray Collection** — A brand-collaboration line of lunch and food-carry accessories.

## Achievements

- Helped create and lead the 'fashion lunch' category since 2006
- Products in over 30,000 retail doors nationwide
- More than 100,000 five-star product reviews
- Built a portfolio of sub-brands: Fit & Fresh, Jaxx, Fit & Healthy, Medport, Fresh Starts and Gatherings
- Successful pivot from healthcare-products maker MEDport LLC to a national consumer lifestyle brand

## Latest updates

- **2024-01** — Refreshed direct-to-consumer storefront on Shopify Plus with 2024 product lines across lunch bags, meal-prep kits and kids' bento boxes.
- **2015-03** — CID Capital partnered with management to acquire MEDport LLC and rename the business Fit & Fresh, Inc.

## Links

- Website: https://fit-fresh.com
- LinkedIn: http://www.linkedin.com/company/medport-llc
- Twitter/X: https://twitter.com/Fit_Fresh
- Instagram: https://www.instagram.com/fitandfresh/
- Facebook: https://www.facebook.com/FitFresh/

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Profile page: https://yespress.io/fit-fresh-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-26