# Fishhook

> Fishhook is an Indianapolis communications agency devoted to churches and faith-based ministries. Founded in 2003, it combines strategy, branding, website design and development, digital marketing, training, and ongoing support, with particular depth in custom Rock RMS websites. Its differentiator is less a visual style than a discovery habit: learn a church's distinct story, examine the experience through a visitor's eyes, then turn the result into clearer messages and useful digital paths.

- **Founded:** 2003
- **Headquarters:** Indianapolis, United States
- **Founders:** Evan McBroom (Founder and former Founding Partner)
- **Products:** Brand Experience Guide, Brand Identity Development, Custom, hybrid and templated church websites, Rock RMS websites, Digital services
- **Notable:** Operating continuously since 2003 in the narrow church-communications market., Helped hundreds of churches according to the company., Built dozens of custom-designed church websites on Rock RMS according to its 2025 conference retrospective.

## Products & services

- **Brand Experience Guide** — A three-to-four-week identity, audience, messaging and visual-direction engagement publicly priced at $2,500 to $5,000.
- **Brand Identity Development** — A 12-to-16-week custom identity process covering logo systems, visual guidelines, implementation pieces and an unveil plan; priced by custom quote.
- **Custom, hybrid and templated church websites** — Strategy, navigation, content guidance, design, development, hosting and training. Public ranges are $5,000 to $12,500 for templated sites and $14,000 to $18,000 for hybrid sites; custom work is quoted.
- **Rock RMS websites** — Custom church websites integrated with the open-source Rock RMS church-management and content platform, including multi-site structures and personalized experiences.
- **Digital services** — Digital advertising, online strategy, website assessments, search optimization and campaign support for churches.
- **Communications strategy and ongoing support** — Assessments, leadership coaching, retainers, content and creative support. Public web support is $130 per hour, with discounted monthly retainers available.
- **Fishhook University** — Staff training and facilitated courses that give church teams a shared communications language and practical planning tools.

## Achievements

- Operating continuously since 2003 in the narrow church-communications market.
- Helped hundreds of churches according to the company.
- Built dozens of custom-designed church websites on Rock RMS according to its 2025 conference retrospective.
- Sponsored and attended the Rock RMS conference for ten consecutive years through 2025.
- Created Hope for Indy, a no-cost citywide church campaign supported through branding, messaging, social advertising and media relations.
- Developed public training resources, courses, podcasts and The Table roundtable for church communications leaders.

## Latest updates

- **2026-08** — Published a practical guide to improving church social profiles, emphasizing the profile-level visitor experience rather than only the content calendar.
- **2026-07** — Published guidance connecting outreach, discipleship and communications as one audience journey.
- **2026-04** — Released a Q1 digital-ministry trend report focused on stronger hooks, platform shifts and church audience behavior.
- **2025-09** — Marked ten consecutive years of sponsoring and attending the Rock RMS Conference and reaffirmed its Rock website practice.
- **2025-02** — Revived The Table, its free in-person roundtable for church communications leaders, after the COVID-era pause.

## Links

- Website: https://fishhook.us
- LinkedIn: https://www.linkedin.com/company/fishhook
- Twitter/X: https://twitter.com/FishhookHQ
- Instagram: https://www.instagram.com/fishhookhq/
- Facebook: https://facebook.com/fishhookhq

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Profile page: https://yespress.io/fishhook
Published by YesPress — https://yespress.io
Last updated: 2026-09-20