# Firstup

> Firstup is a San Francisco-based enterprise software company that builds an intelligent communication platform for connecting large organizations with their entire workforce - including the deskless and frontline majority. Formed in 2021 through the merger of SocialChorus and Dynamic Signal, Firstup uses AI-driven orchestration to deliver personalized, multi-channel messages to each employee across mobile apps, email, intranet and other channels, and measures the impact on outcomes like onboarding, retention, safety and productivity. Its platform is used by more than 500 enterprises - including roughly 40% of the Fortune 100 - reaching over 15 million employees worldwide.

- **Founded:** 2008
- **Headquarters:** San Francisco, California, United States
- **Founders:** Nicole Alvino (Co-founder (of SocialChorus); former CEO of Firstup; now Chairwoman of the Board), Greg Shove (Co-founder (of SocialChorus))
- **Team size:** ~270-300 employees
- **Products:** Intelligent Communication Platform, Firstup AI, Journey Orchestration, CommunicationsAI, Creator Studio
- **Notable:** Named a Leader in the 2025 Gartner Magic Quadrant for Intranet Packaged Solutions, Surpassed $100M annual run rate in 2023, Platform used by more than 500 enterprises, including ~40% of the Fortune 100

## Products & services

- **Intelligent Communication Platform** — The core platform connecting organizations with their entire workforce across mobile app, email, intranet and other channels, using AI to personalize and orchestrate messages by role, need and moment.
- **Firstup AI** — A comprehensive AI suite purpose-built to drive strategic outcomes across the enterprise - safety, compliance, onboarding, retention, productivity and culture - including agentic capabilities that anticipate needs and take action.
- **Journey Orchestration** — Automated, multi-step employee communication journeys (e.g. onboarding) that adapt to each employee's stage and behavior.
- **CommunicationsAI** — AI tooling that helps communicators draft, personalize and optimize messages.
- **Creator Studio** — A no-code visual builder for designing and publishing multi-channel campaigns.
- **Universal Employee Profile** — A unified profile that ingests HR and workforce data for robust audience segmentation and targeting.
- **Employee Engagement Intelligence** — Real-time analytics on reach, engagement and communication impact.

## Achievements

- Named a Leader in the 2025 Gartner Magic Quadrant for Intranet Packaged Solutions
- Surpassed $100M annual run rate in 2023
- Platform used by more than 500 enterprises, including ~40% of the Fortune 100
- Reaches 15M+ employees (company cites up to 18M across 180 countries)
- Won a 2026 AI Breakthrough Award
- Recognized by industry analyst Josh Bersin as a pioneer of intelligent employee communications

## Latest updates

- **2025-06** — Bill Schuh named CEO; founder Nicole Alvino becomes Chairwoman of the Board.
- **2025** — Named a Leader in the 2025 Gartner Magic Quadrant for Intranet Packaged Solutions.
- **2025** — Extended its Firstup AI suite with new agentic capabilities across the Intelligent Communication Platform.
- **2025** — Delivered a platform release focused on deeper personalization and engagement.

## Links

- Website: https://firstup.io
- LinkedIn: https://www.linkedin.com/company/firstup-io
- Twitter/X: https://twitter.com/Firstup_io
- YouTube: https://www.youtube.com/@Firstup_io
- Facebook: https://facebook.com/firstup.io/

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Profile page: https://yespress.io/firstup
Published by YesPress — https://yespress.io
Last updated: 2026-07-14