# First Insight

> First Insight Corporation makes MaximEyes, eye-care EHR and practice management software connecting clinical documentation, diagnostic images, scheduling, optical retail and billing. Founded by Nitin Rai in 1994, the company also offers Fast Pay Health revenue-cycle services and MaximEyesAI, powered by EVAA, for optometry and ophthalmology practices across the United States.

- **Founded:** 1994
- **Headquarters:** Sioux Falls, United States
- **Founders:** Nitin Rai (Founder and Chairman; also identified as President and CEO in 2026 public material)
- **Products:** MaximEyes EHR, MaximEyes Practice Management, MaximEyes Imaging / EyeClinic Imaging, Fast Pay Health, MaximEyesAI, powered by EVAA
- **Notable:** Operating in eye-care software since 1994., U.S. Vision and Nationwide Vision selected MaximEyes for a planned 600+ location rollout announced in February 2018; more than 100 locations were already live in Q4 2017., Reported conversion of more than three million exam records and scanned documents for the initial U.S. Vision locations.

## Products & services

- **MaximEyes EHR** — Customizable eye-care electronic health records, exam templates, coding tools, diagnostic connections and e-prescribing, with cloud or local hosting options.
- **MaximEyes Practice Management** — Scheduling, intake, billing, claims, optical inventory, dispensing, payments and reporting.
- **MaximEyes Imaging / EyeClinic Imaging** — Diagnostic image capture, storage and side-by-side review within patient records.
- **Fast Pay Health** — Revenue-cycle services including eligibility, claims follow-up, denial management, accounts-receivable cleanup and credentialing; offered to practices using other eye-care EHRs too.
- **MaximEyesAI, powered by EVAA** — AI assistants for clinical documentation, patient communication and billing, including EVAA Scribe, Virtual Assistant and Billing Assistant.
- **Implementation, migration and training** — Data migration planning, virtual or onsite training, integrated learning resources and technical support.

## Achievements

- Operating in eye-care software since 1994.
- U.S. Vision and Nationwide Vision selected MaximEyes for a planned 600+ location rollout announced in February 2018; more than 100 locations were already live in Q4 2017.
- Reported conversion of more than three million exam records and scanned documents for the initial U.S. Vision locations.
- MaximEyes.com version 1.1 certification dated October 14, 2020 is documented on the company certification page.

## Latest updates

- **2025-06** — First Insight announced a refreshed MaximEyes identity and redesigned website on June 2.
- **2026-06** — Nitin Rai discussed EVAA and AI documentation in a June 23 AI in Eye Care interview.
- **2026-09** — In a September 29 first-person article, Rai discussed EVAA and the launch of The Focal Point podcast.

## Links

- Website: https://www.maximeyes.com/
- LinkedIn: https://www.linkedin.com/company/maximeyesai/
- Twitter/X: https://x.com/First_Insight
- YouTube: https://www.youtube.com/user/maximeyessoftware
- Instagram: https://www.instagram.com/maximeyes.ai/
- Facebook: https://www.facebook.com/FirstInsightCorp

---

Profile page: https://yespress.io/first-insight
Published by YesPress — https://yespress.io
Last updated: 2026-10-24