# First Data Company

> First Data Company is a Dubai-based marketing technology firm that turns anonymized transaction data into precise advertising audiences. Its machine-learning models aggregate purchase signals from retailers, mobile operators and online cash registers to predict what a customer is likely to buy next, then place relevant ads across Google, Facebook and programmatic inventory. Positioned for a cookieless world under the tagline "We know your customer," the company blends brand-building ("brandformance") with performance marketing and CRM personalization to lift sales for its clients.

- **Founded:** 2017
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Alexander Starostin (CEO)
- **Team size:** ~25 employees (sources range 10-50)
- **Products:** Brandformance, Performance Approach, CRM-Personalization, First Data Mobile, Ad Formats Suite
- **Notable:** Built a cookieless targeting model based on anonymized transaction data ahead of the industry's cookie deprecation shift., Claims advertising audiences up to 5x more effective than standard programmatic., Reports CRM-personalization gains of around 20% in CRM channel revenue.

## Products & services

- **Brandformance** — A blended approach combining brand awareness and audience acquisition with performance marketing, aimed at building loyalty while driving measurable results.
- **Performance Approach** — Results-driven media designed to reduce lead cost and stimulate purchases using purchase-intent audiences.
- **CRM-Personalization** — Personalization of CRM channels that the company claims can increase CRM channel revenue by around 20%.
- **First Data Mobile** — User and customer acquisition through mobile advertising channels.
- **Ad Formats Suite** — Display banners, fullscreen banners, in-stream video, out-stream video and native advertising placements matched to buyer intent.

## Achievements

- Built a cookieless targeting model based on anonymized transaction data ahead of the industry's cookie deprecation shift.
- Claims advertising audiences up to 5x more effective than standard programmatic.
- Reports CRM-personalization gains of around 20% in CRM channel revenue.
- Raised Series A funding and relocated/headquartered operations in Dubai.

## Latest updates

- **2019-02** — Raised a Series A round (latest funding reported at $120,000).
- **2026-07** — Operating as a Dubai-headquartered martech firm focused on cookieless, purchase-data advertising.

## Links

- Website: https://firstdata.io
- LinkedIn: http://www.linkedin.com/company/first-data-company

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Profile page: https://yespress.io/first-data-company
Published by YesPress — https://yespress.io
Last updated: 2026-07-28