# Firework

> Firework is an AI-powered video commerce platform that brings shoppable shortform video, livestream shopping, and 1:1 video chat to brands' own websites - turning passive product pages into interactive, conversion-driven experiences. Founded in 2017 by Vincent Yang and Jerry Luk, the company serves 1,500+ brands and retailers including Walmart, L'Oréal, Unilever, Albertsons and Samsung.

- **Founded:** 2017
- **Headquarters:** San Mateo, California, United States
- **Founders:** Vincent Yang (Co-founder & CEO), Jerry Luk (Co-founder & President)
- **Team size:** ~360 employees across 6 global offices
- **Products:** Shoppable Shortform Video, Livestream Shopping, 1:1 Video Chat / Digital Showroom, AI Shopping Agent, Video Content Personalization & Syndication
- **Notable:** Raised $270M+ in total funding since 2017., Selected as Walmart Connect's livestream video Innovation Partner (2022)., Powers shoppable video for 1,500+ global brands.

## Products & services

- **Shoppable Shortform Video** — TikTok-style vertical video units embedded on a brand's own website, with in-player product tagging, add-to-cart, and full first-party analytics.
- **Livestream Shopping** — Branded live shopping events hosted on a retailer's site (and syndicated across channels) with real-time chat, polls, and one-tap checkout.
- **1:1 Video Chat / Digital Showroom** — Live virtual shopping consultations between store associates or stylists and online shoppers, used for high-consideration purchases.
- **AI Shopping Agent** — An agentic, conversational layer that recommends, answers FAQs and guides shoppers - trained on the brand's catalog and content.
- **Video Content Personalization & Syndication** — AI-driven curation that distributes the right video to the right shopper across web, in-store screens and retail media networks.

## Achievements

- Raised $270M+ in total funding since 2017.
- Selected as Walmart Connect's livestream video Innovation Partner (2022).
- Powers shoppable video for 1,500+ global brands.
- Reported double-digit lifts in conversion and dwell time across enterprise deployments.

## Latest updates

- **2024-2025** — Launched AI Shopping Agent - an agentic conversational layer for product pages.
- **2024** — Expanded partnership with Walmart Connect to additional brand categories.
- **2022-05** — Closed $150M Series B led by SoftBank Vision Fund 2.

## Links

- Website: https://firework.com
- LinkedIn: https://www.linkedin.com/company/fireworkhq
- Twitter/X: https://twitter.com/FireworkHQ
- YouTube: https://www.youtube.com/@FireworkHQ
- Instagram: https://www.instagram.com/fireworkhq/
- Facebook: https://facebook.com/fireworkhq/

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Profile page: https://yespress.io/firework
Published by YesPress — https://yespress.io
Last updated: 2026-05-19