# Firehouse

> Firehouse is a privately owned Dallas advertising agency that pairs brand strategy and consumer research with creative, media, search, social, content and analytics. Founded in 1997, it is best understood not as a boutique design studio but as an independent full-service partner for national consumer brands: a compact team that tries to change what a client does before changing what the client says.

- **Founded:** 1997
- **Headquarters:** Dallas, United States
- **Founders:** Mark Hall (Founder and former president)
- **Products:** Brand strategy and architecture, Advertising and creative development, Media planning and buying, Social and influencer marketing, Data and analytics
- **Notable:** Named Ad Age Southwest Small Agency of the Year in 2010., Ranked No. 1 on Ad Age's 2024 Best Places to Work list in the 200-employees-or-less category, after appearing in 2022 and 2023., Won 26 Dallas ADDY awards in 2019, including three gold awards and two Judges' Choice awards.

## Products & services

- **Brand strategy and architecture** — Positioning, consumer research, brand architecture and identity systems designed to locate a defensible promise.
- **Advertising and creative development** — Integrated campaign concepts, copy, design, video and content production across traditional and digital channels.
- **Media planning and buying** — Integrated channel strategy, buying and measurement, including paid and organic search.
- **Social and influencer marketing** — Social strategy, community content and influencer strategy and management.
- **Data and analytics** — Performance measurement and optimization tied to business outcomes rather than activity alone.

## Achievements

- Named Ad Age Southwest Small Agency of the Year in 2010.
- Ranked No. 1 on Ad Age's 2024 Best Places to Work list in the 200-employees-or-less category, after appearing in 2022 and 2023.
- Won 26 Dallas ADDY awards in 2019, including three gold awards and two Judges' Choice awards.
- Won six DFW EIMA awards in 2017, including Best of Show for Interstate Batteries' 'Be There' campaign.
- Baxter Auto Group campaign reported a 48% decrease in cost per vehicle sold, $2.87 million in savings and 39,977 vehicles sold in 2020.
- Service King campaign reported same-store sales 5.4% above projections, with year-over-year growth of 43.5% in Phoenix and 42.3% in Southeast U.S. acquisition markets.

## Latest updates

- **2026-04** — Published findings from conversations with more than 20 CMOs, arguing for measurement plans designed backward from intended business results.
- **2026-01** — Appointed Jason Niebaum executive creative director, adding experience from American Airlines, the Texas Rangers, KFC and TikTok.
- **2025-11** — Published its category-disruption framework: identify habitual category behavior, then build work that violates the right expectation.
- **2024-06** — Announced a collaboration with Canada's ZGM Modern Marketing Partners focused on homebuilder marketing in Texas and the broader U.S. market.
- **2024-01** — Ranked No. 1 in Ad Age's Best Places to Work category for employers with 200 or fewer employees.

## Links

- Website: https://firehouse.agency
- LinkedIn: https://www.linkedin.com/company/firehouse
- Twitter/X: https://twitter.com/firehouseagency
- Instagram: https://www.instagram.com/firehouseagency
- Facebook: https://www.facebook.com/firehouseagency

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Profile page: https://yespress.io/firehouse
Published by YesPress — https://yespress.io
Last updated: 2026-09-24