# Fiona Carter

> Fiona Carter is a Goldman Sachs partner and the firm’s first chief marketing officer. An English-born, Oxford-educated brand strategist whose career moved from London advertising to BBDO and Omnicom in New York, then to AT&T and Goldman Sachs, she has built a specialty in translating complex institutions for broad audiences while advocating for more accurate portrayals of women and girls in media.

- **Role:** Partner and Chief Marketing Officer at Goldman Sachs
- **Organizations:** Goldman Sachs, AT&T Communications, Omnicom Diversified Agency Services, BBDO New York, Association of National Advertisers, SeeHer, Women’s Sports Foundation
- **Education:** Master’s degree in French Literature, St Catherine’s College, University of Oxford
- **Known for:** Appointed Goldman Sachs’ first chief marketing officer and a partner in 2020., Built a modern global marketing function spanning advertising, content, digital and social media at Goldman Sachs., Recognized on Forbes’ 2024 World’s Most Influential CMOs list and 2024 Entrepreneurial CMO 50.

## Career timeline

- **Before 2000** — Worked in advertising in London and eventually oversaw Tesco’s ‘Every Little Helps’ campaign.
- **2000** — Moved to New York to join BBDO, later becoming a managing director and leading global brand platform work for GE.
- **2000s-2010s** — Led integrated Omnicom work for Bank of America through the financial crisis and major acquisitions, then held a similar role for P&G.
- **2013-2015** — Served for two years as chief operating officer of Omnicom’s Diversified Agency Services advertising, research and branding agencies.
- **2015-2020** — Served as chief brand officer of AT&T Communications, overseeing brand, advertising, media, sponsorships, analytics and social marketing.
- **2020-present** — Joined Goldman Sachs as a partner and its first chief marketing officer, leading global marketing, advertising, content and social media.

## Achievements

- Appointed Goldman Sachs’ first chief marketing officer and a partner in 2020.
- Built a modern global marketing function spanning advertising, content, digital and social media at Goldman Sachs.
- Recognized on Forbes’ 2024 World’s Most Influential CMOs list and 2024 Entrepreneurial CMO 50.
- Named to Crain’s New York Business’ 2021 Notable in Marketing and PR list.
- At AT&T, helped make the company the first advertiser to integrate the ANA Gender Equality Measure into its copywriting process.
- Helped lead AT&T’s involvement in Untold Stories, a film initiative created with the Tribeca Film Festival to support underrepresented filmmakers.
- Serves on the Association of National Advertisers board, as a SeeHer leadership council member and co-chair, and as a trustee emerita of the Women’s Sports Foundation.

## Latest updates

- **2026-05** — Listed as a Goldman Sachs partner and CMO for Adweek’s Marketing Vanguard Summit session on the evolving influence and future paths of marketing leaders.
- **2026** — Featured as a speaker at the 2026 Forbes CMO Summit; her biography confirmed oversight of Goldman Sachs’ global marketing, advertising, content and social media and membership on the Firmwide Client Franchise Committee.
- **2024-06** — Recognized on Forbes’ World’s Most Influential CMOs list, which highlighted her work building a modern marketing function at Goldman Sachs.
- **2024-04** — Included in the Forbes Entrepreneurial CMO 50.

## Links

- Website: https://www.goldmansachs.com
- LinkedIn: https://www.linkedin.com/in/fiona-carter
- Twitter/X: https://x.com/FionaCarter

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Profile page: https://yespress.io/fiona-carter
Published by YesPress — https://yespress.io
Last updated: 2026-08-17