# FINNY

> FINNY is a New York-based AI prospecting and marketing platform built for financial advisors and RIAs. Its proprietary F-Score engine scans hundreds of millions of North American households for 'money-in-motion' signals - job changes, inheritances, home purchases, retirements - to rank and match advisors with high-intent prospects, then automates personalized outreach across email, LinkedIn, and voicemail. Founded in March 2024 by AI engineers Eden Ovadia, Victoria Toli, and Theo Janson, FINNY raised a $17M Series A led by Venrock in December 2025, bringing total funding above $20M.

- **Founded:** 2024
- **Headquarters:** New York, New York, United States
- **Founders:** Eden Ovadia (CEO & Co-Founder), Victoria Toli (President & Co-Founder), Theo Janson (Co-Founder (ML/Engineering))
- **Team size:** 41 employees (2026)
- **Products:** F-Score Matching Engine, AI Prospect Identification, Automated Outreach & Campaigns, Real-Time Notifications & Optimization
- **Notable:** Raised $17M Series A led by Venrock (December 2025); total funding above $20M, All three co-founders named to Forbes 30 Under 30 2026 AI list, Reported 50x revenue growth since January 2025

## Products & services

- **F-Score Matching Engine** — Proprietary scoring model that scans hundreds of millions of North American households across thousands of data points to detect 'money-in-motion' events - job changes, inheritances, home purchases, retirements - and ranks prospects by conversion likelihood.
- **AI Prospect Identification** — Aggregates public and licensed private data on 300M+ North American prospects and surfaces high-intent leads matched to each advisor's niche.
- **Automated Outreach & Campaigns** — Generates personalized content in the advisor's voice and executes multi-channel campaigns across email, LinkedIn, and voicemail with automated follow-ups.
- **Real-Time Notifications & Optimization** — Alerts advisors to booked meetings and inbound inquiries while machine learning continuously refines targeting and messaging.

## Achievements

- Raised $17M Series A led by Venrock (December 2025); total funding above $20M
- All three co-founders named to Forbes 30 Under 30 2026 AI list
- Reported 50x revenue growth since January 2025
- Advisors average $7.7M in new client assets per year at near-zero acquisition cost
- Adopted by 400+ advisory firms within roughly a year of launch
- Backed by former Vanguard chairman/CEO William McNabb and Altruist's Jason Wenk

## Latest updates

- **2025-12** — Closed $17M Series A led by Venrock; total funding surpasses $20M at a reported ~$150M valuation.
- **2026-01** — All three co-founders named to Forbes 30 Under 30 2026 AI list.
- **2025-04** — Released latest platform version, now adopted by 400+ advisory firms.

## Links

- Website: https://finny.com
- LinkedIn: https://www.linkedin.com/company/finnyai
- Twitter/X: https://x.com/finnyai

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Profile page: https://yespress.io/finny
Published by YesPress — https://yespress.io
Last updated: 2026-07-21