# FINN Partners Luxury

> FINN Partners Luxury, marketed as FINN Luxe, is the specialist luxury arm of FINN Partners. It combines the close counsel and category fluency of the Hawkins International boutique with FINN's international network, selling integrated communications - public relations, brand strategy, content, social, influencer work, partnerships, advertising and reputation counsel - to premium brands in travel, hospitality, wellness, beauty, fashion, food, art, design, automotive and real estate.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Peter Finn (Founder and CEO of parent company FINN Partners), Jennifer Hawkins (Founder of Hawkins International and Managing Partner, North American Travel)
- **Team size:** 43 employees were associated with the FINN Partners Luxury LinkedIn profile in the supplied company data; the specialist practice also draws on the wider FINN Partners network.
- **Products:** Integrated luxury communications, Luxury travel and hospitality communications, LaunchPad, Media Intelligence, Luxury Playbook
- **Notable:** Hawkins International became the core of FINN's U.S. travel team after its 2021 acquisition., FINN formalized its cross-sector luxury expertise as FINN Luxe in July 2024., The parent agency was named the Edison Awards' first Agency of the Year in 2024.

## Products & services

- **Integrated luxury communications** — Branding, public relations, media relations, advertising, content, social media, influencer marketing, brand partnerships, experiential work and thought leadership for premium brands.
- **Luxury travel and hospitality communications** — Specialist counsel for hotels, resorts, cruise lines, destinations, aviation, travel technology, wellness and lifestyle brands, rooted in Hawkins International's practice.
- **LaunchPad** — A proprietary Hawkins International approach for hotel and brand openings and rebrandings.
- **Media Intelligence** — Trendspotting and media intelligence used to shape narratives, identify cultural shifts and guide communications strategy.
- **Luxury Playbook** — A 2024 research and strategy report developed with FINN's Global Intelligence teams and Mintel on resilience, culture and creativity in luxury.
- **TrendHawk** — A recurring Global Travel Practice report that translates behavioral, cultural and technology signals into travel-marketing implications.

## Achievements

- Hawkins International became the core of FINN's U.S. travel team after its 2021 acquisition.
- FINN formalized its cross-sector luxury expertise as FINN Luxe in July 2024.
- The parent agency was named the Edison Awards' first Agency of the Year in 2024.
- PRovoke Media reported 16.8% EMEA revenue growth in 2024 and highlighted FINN Luxe as a regional milestone.
- FINN's APAC work for Marriott International's Luxury Group earned two gold awards referenced in its 2025 SABRE Awards update.
- The practice added prominent 2025 mandates from Pan Pacific Hotels Group, The Luxurist and Langham Hospitality Group.

## Latest updates

- **2026-08** — FINN appointed Ernst Flach as Partner in its Global Travel Practice to expand destination representation and integrated marketing in North America.
- **2026-05** — FINN's luxury team published 'Taking Luxury Personally,' arguing that affluent travelers increasingly define value through frictionless, highly tailored experiences.
- **2026-02** — The Global Travel Practice released TrendHawk 2026, focused on intentional travel, personalization, wellness and AI-shaped discovery.
- **2025-06** — Langham Hospitality Group selected FINN for full-service communications in North America and the UK.
- **2025-03** — The Luxurist appointed FINN Luxe its U.S. and UK PR agency of record.
- **2025-01** — Pan Pacific Hotels Group and Pan Pacific London appointed FINN Luxe as their UK and U.S. retained PR agency.

## Links

- Website: https://www.finnpartners.com/sector/luxury/
- LinkedIn: https://www.linkedin.com/company/finn-partners-luxury
- Twitter/X: https://twitter.com/finnpartners
- YouTube: https://www.youtube.com/channel/UCIpaG9MEU7QA8eCdfjTkQBA
- Instagram: https://instagram.com/finnpartners
- Facebook: https://www.facebook.com/finnpartners

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Profile page: https://yespress.io/finn-partners-luxury
Published by YesPress — https://yespress.io
Last updated: 2026-09-19