# Fingermark

> Fingermark is a New Zealand technology company that builds purpose-built AI, computer vision, and digital signage for quick-service restaurants. Its platform turns existing store cameras into operational intelligence (Eyecue), powers self-service ordering kiosks (Supersonic), and centrally manages digital menu boards (Supernova) - helping global chains like McDonald's, KFC and Yum! Brands serve customers faster and lift order accuracy and value.

- **Founded:** 2005
- **Headquarters:** Hastings, Hawke's Bay, New Zealand
- **Founders:** Luke Irving (Founder (former CEO, now board member and major shareholder))
- **Team size:** ~90 employees
- **Products:** Eyecue, Supersonic, Supernova
- **Notable:** Frequently cited by NZ press as an award-winning tech innovator and a candidate for New Zealand's next billion-dollar tech company (BusinessDesk)., Helped a McDonald's operator in Western Australia run drive-thrus 30+ seconds faster than the WA average, with 20%+ OEPE improvement and 300+ additional vehicles per day at a top site., Secured cornerstone strategic investment from global sustainability leader Ecolab in 2024.

## Products & services

- **Eyecue** — Real-time vision-AI customer journey platform that turns existing IP cameras into operational intelligence - fleet-wide dashboards, live alerts on queue depth and wait times, stage-by-stage drive-thru analysis, heatmaps and AI-generated Pulse Reports. SOC 2 Type II compliant and integrates with POS, BI and kitchen display systems.
- **Supersonic** — Self-service ordering kiosks with intelligent upsell and cross-sell, lifting average order value roughly 20-30% while easing front-counter labour.
- **Supernova** — Digital menu board and content management system that updates menus and dayparts across an entire store fleet remotely, keeping branding consistent and confirming drive-thru orders without on-site intervention.

## Achievements

- Frequently cited by NZ press as an award-winning tech innovator and a candidate for New Zealand's next billion-dollar tech company (BusinessDesk).
- Helped a McDonald's operator in Western Australia run drive-thrus 30+ seconds faster than the WA average, with 20%+ OEPE improvement and 300+ additional vehicles per day at a top site.
- Secured cornerstone strategic investment from global sustainability leader Ecolab in 2024.
- Integrated NVIDIA vision-language AI into a production QSR analytics product.
- Sponsors New Zealand's Blackbots at the FIRST Robotics World Championships.

## Latest updates

- **2024-06** — Announced cornerstone strategic investment from global sustainability leader Ecolab.
- **2024-08** — Received a Callaghan Innovation grant to support R&D.
- **2024-09** — Announced collaboration with NVIDIA on vision AI for QSR operations.
- **2025-03** — Announced sponsorship of New Zealand's Blackbots at the FIRST Robotics World Championships.
- **2025-05** — Integrated NVIDIA VSS and VILA vision-language models into Eyecue's Monitor.
- **2025-06** — Became a Certified Deliverect Partner.
- **2026-05** — Partnered with Qu to combine video insights and POS transaction data; published McDonald's Australia customer results.

## Links

- Website: https://fingermark.ai
- LinkedIn: https://www.linkedin.com/company/fingermark
- Twitter/X: https://x.com/fingermarkglobl
- Instagram: https://www.instagram.com/fingermark_global/
- Facebook: https://www.facebook.com/fingermarkglobal/

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Profile page: https://yespress.io/fingermark
Published by YesPress — https://yespress.io
Last updated: 2026-07-15