# FindMine

> FindMine is a New York-based AI styling and merchandising automation platform that helps retailers and brands answer one stubborn question for shoppers: how do I wear this? Its 'Complete the Look' and 'Shop the Look' technology builds on-brand, inventory-aware outfits around every product, blending supervised machine learning with generative AI to scale the work of a human stylist across an entire catalog. The result for clients like Lululemon, Gap, Banana Republic and Anine Bing is bigger carts, higher conversion and content that stays on-brand at scale.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Michelle Bacharach (Co-Founder & CEO), John Swords III (Co-Founder & CTO/CPO)
- **Team size:** ~31 employees (11-50 range)
- **Products:** Complete the Look, Shop the Look, Visually Similar, Dynamic Edits / Lookbooks, Substitution Logic
- **Notable:** Raised $8.9M Series A in April 2024, bringing total funding to roughly $17.6M., Technology reported to power ~$89M in direct annual retailer revenue and ~$1B downstream., Reaches 100M+ consumers per month across client sites.

## Products & services

- **Complete the Look** — Automatically builds complete, on-brand outfits around any product to show shoppers how to wear it.
- **Shop the Look** — Turns styled imagery into shoppable content, letting customers buy every item in a look.
- **Visually Similar** — Discovery and fallback recommendations surfacing visually comparable products when an item is unavailable.
- **Dynamic Edits / Lookbooks** — Themed, automatically generated collections and lookbooks for merchandising and marketing.
- **Substitution Logic** — Inventory-aware swaps that keep recommended outfits in stock and purchasable.
- **Analytics & Performance Tracking** — Reporting on engagement, conversion, AOV lift and ROI from styled content.

## Achievements

- Raised $8.9M Series A in April 2024, bringing total funding to roughly $17.6M.
- Technology reported to power ~$89M in direct annual retailer revenue and ~$1B downstream.
- Reaches 100M+ consumers per month across client sites.
- Reports 10x+ ROI, 90%+ catalog coverage and 2-5x conversion lift for clients.
- Selected for LVMH's La Maison des Startups accelerator.
- Woman-founded AI company building production ML years before the generative AI boom.

## Latest updates

- **2024-04** — Closed $8.9M Series A led by Grayhawk Ventures, bringing total raised to ~$17.6M.
- **2024-05** — Announced the funding publicly via WWD and company blog, citing ~$89M in retailer revenue powered by its tech.

## Links

- Website: https://findmine.com
- LinkedIn: https://www.linkedin.com/company/findmine
- Twitter/X: https://twitter.com/findmineUS
- Facebook: https://facebook.com/FINDMINEUS/

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Profile page: https://yespress.io/findmine
Published by YesPress — https://yespress.io
Last updated: 2026-06-15