# Fin Assistant (2015-2019)

> Fin began in 2015 as a costly, human-backed personal assistant that could book travel, buy gifts, negotiate bills and remember a user's preferences around the clock. The consumer service attracted thousands of users but demanded continual human attention and remained more expensive than most customers wanted. In 2019, founders Andrew Kortina and Sam Lessin shut it down to commercialize the internal measurement system they had built to improve their operators. Fin then sold workflow analytics to customer-operations teams, turning screen and application activity into coaching, compliance and process insights.

- **Founded:** 2015
- **Headquarters:** San Francisco, United States
- **Founders:** Andrew Kortina (Co-founder and co-CEO), Sam Lessin (Co-founder and co-CEO)
- **Products:** Fin Assistant, Fin Analytics, Fin Work Insights Platform
- **Notable:** Reached thousands of users with a 24/7 assistant capable of open-ended digital work., Brought the assistant's direct operations cost to break-even by late 2018., Turned an internal coaching and measurement system into a standalone B2B product.

## Products & services

- **Fin Assistant** — A 24/7 human-backed assistant reached through messaging, email, voice, iOS and Slack. It handled scheduling, travel, purchases, research, calls and recurring tasks while retaining user preferences in a shared memory system.
- **Fin Analytics** — A browser-based measurement and coaching platform that captured screen video and action streams to show operations teams how work moved across applications, where errors began and what to coach or automate.
- **Fin Work Insights Platform** — The later enterprise product combined workflow data across SaaS applications and CRMs to analyze productivity, process compliance, software use and operational outcomes.

## Achievements

- Reached thousands of users with a 24/7 assistant capable of open-ended digital work.
- Brought the assistant's direct operations cost to break-even by late 2018.
- Turned an internal coaching and measurement system into a standalone B2B product.
- Reported customer outcomes including 16% higher team utilization and engagement, 25% lower support-ticket handle time and 71% higher policy compliance.
- Raised a company-announced $20 million round in 2021 and recruited former Twilio executive Evan Cummack as CEO.

## Latest updates

- **2019-01** — Fin discontinued the consumer Assistant service and focused the company on Fin Analytics.
- **2020** — The enterprise platform focused increasingly on workflow intelligence for customer-support and contact-center teams.
- **2021-09** — Fin announced a $20 million funding round led by Coatue and appointed former Twilio executive Evan Cummack CEO.
- **2023-10** — Andrew Kortina published an archive and retrospective FAQ about the discontinued Assistant for builders revisiting the model in the generative-AI era.

## Links

- Website: https://www.fin.com/
- LinkedIn: https://www.linkedin.com/company/fin-assistant
- YouTube: https://www.youtube.com/watch?v=-1w0oBR25Kc
- Facebook: https://www.facebook.com/findotcom.official

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Profile page: https://yespress.io/fin-assistant-2015
Published by YesPress — https://yespress.io
Last updated: 2026-09-26