# Figure8

> Figure8 is a New York-based, experience-first development company founded by Maryellis Bunn and Manish Vora, the team behind the Museum of Ice Cream. It designs and operates 'experiums' - large-scale immersive, multi-sensory spaces built to draw people offline and into shared, playful, in-person moments. Backed by a $40M Series A at a reported $200M valuation, Figure8 builds and scales its own experiential brands while taking on commissioned activations for outside partners.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Maryellis Bunn (Co-Founder & Co-CEO), Manish Vora (Co-Founder & Co-CEO)
- **Team size:** ~23-35 employees (HQ in New York City)
- **Products:** Museum of Ice Cream, Experiums, Commissioned activations & brand experiences, New Figure8 experiential brands
- **Notable:** Founded the Museum of Ice Cream, which drew over 1 million visitors in 2018, Raised a $40M Series A in 2019 at a reported $200M valuation, Coined and popularized the 'experium' category of experiential space

## Products & services

- **Museum of Ice Cream** — Figure8's flagship experiential brand - a multi-sensory, interactive attraction (famous for its sprinkle pool) with permanent and pop-up locations across the US and internationally.
- **Experiums** — The company's core format and coined category: large-scale immersive environments engineered for play, social interaction and shareable moments.
- **Commissioned activations & brand experiences** — Custom experiential spaces and special projects designed and built for external partners and brands.
- **New Figure8 experiential brands** — A pipeline of additional owned experiential concepts developed and scaled under the Figure8 parent company.

## Achievements

- Founded the Museum of Ice Cream, which drew over 1 million visitors in 2018
- Raised a $40M Series A in 2019 at a reported $200M valuation
- Coined and popularized the 'experium' category of experiential space
- Maryellis Bunn named to Forbes 30 Under 30 and Ad Age Creativity 50 (2017)
- Expanded Museum of Ice Cream to multiple US and international cities including Singapore and Shanghai
- Generated billions of media impressions across its experiences

## Latest updates

- **2025-12** — First ground-up, purpose-built Museum of Ice Cream building revealed in California.
- **2026-01** — Las Vegas Museum of Ice Cream location announced/planned for 2026.
- **2024-12** — New permanent Museum of Ice Cream locations opened, including Boston (Dec 2024) and Miami (Sep 2024).

## Links

- Website: https://figure-8.co
- LinkedIn: http://www.linkedin.com/company/figure-8-experiences
- Instagram: https://www.instagram.com/thisisfigure8/

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Profile page: https://yespress.io/figure8
Published by YesPress — https://yespress.io
Last updated: 2026-07-21