# FIG

> FIG is an independent New York creative agency founded in 2013 to join brand-building, digital execution, media planning and measurement in one senior-led team. Its unusual wager is StoryData, a proprietary creative-intelligence platform that analyzes the content of advertising - emotion, brand identity, meaningfulness and differentiation - rather than stopping at audience and media metrics.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Mark Figliulo (Founder and Creative Chair), Judith Carr-Rodriguez (Founding Partner and CEO)
- **Products:** Brand and audience strategy, Creative development and production, Communications and distribution, StoryData
- **Notable:** Named to Ad Age's Agency A-List in 2018 and 2019; FIG says it appeared on the list for five consecutive years., Ranked on the Inc. 5000 in 2019 and 2020, including No. 2,722 in 2020., Recognized by Inc. as a Best Workplace in 2019.

## Products & services

- **Brand and audience strategy** — Brand strategy, audience definition, custom research, naming and brand architecture.
- **Creative development and production** — Design, branding, visual identity, creative platforms, integrated campaigns and studio production.
- **Communications and distribution** — Communications planning, influencer and social content, integrated-agency leadership, media-oriented distribution, analytics and reporting.
- **StoryData** — A proprietary creative-intelligence platform that transforms ads into structured data, scores creative variables and combines them with media performance to guide briefs, pre-testing and optimization.

## Achievements

- Named to Ad Age's Agency A-List in 2018 and 2019; FIG says it appeared on the list for five consecutive years.
- Ranked on the Inc. 5000 in 2019 and 2020, including No. 2,722 in 2020.
- Recognized by Inc. as a Best Workplace in 2019.
- Founder Mark Figliulo was named to Adweek's Innovator 50 in 2025.
- Reported 30% revenue growth in 2025 alongside wins including Tropicana and Publix.
- Founder Mark Figliulo has won more than 30 Cannes Lions and has received four Emmy nominations, according to FIG.

## Latest updates

- **2024-03** — FIG became creative agency of record for Homesense and Naked Juice after competitive pitches; account billings were not disclosed.
- **2025-06** — Tropicana Brands Group expanded FIG's remit to creative AOR across Tropicana, Naked and Izze.
- **2025-11** — Publix launched the FIG-created 'Merry Birthday' holiday campaign, including cakes and cards tied to the film's idea.
- **2025-12** — Adweek named Mark Figliulo to its Innovator 50 and reported that FIG grew revenue 30% in 2025.
- **2026-04** — FIG appointed Richard Bush as its first chief platform officer to accelerate StoryData and expand StoryData Labs.

## Links

- Website: https://www.figagency.com
- LinkedIn: https://www.linkedin.com/company/figliulo%26partners
- Instagram: https://www.instagram.com/fig.agency

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Profile page: https://yespress.io/fig
Published by YesPress — https://yespress.io
Last updated: 2026-09-23