# FIFCO USA

> FIFCO USA is a Rochester-based beverage company that operates the Genesee Brewery, manages a portfolio spanning Genesee, Labatt USA, Seagram's Escapes, Lipton Hard Iced Tea, Magic Hat, Imperial imports and bubly wine refresher, and manufactures alcoholic and non-alcoholic drinks for third parties. Its advantage is the combination of established regional brands, nationwide wholesaler relationships, beverage-development expertise and a modern high-volume packaging platform.

- **Founded:** 2009
- **Headquarters:** Rochester, United States
- **Team size:** More than 750 U.S. employees reported in March 2025; New York grant documents separately reported 601 current employees at the Rochester project in July 2025.
- **Products:** Genesee Brewing Company, Labatt USA, Seagram's Escapes, Lipton Hard Iced Tea, Magic Hat
- **Notable:** Built North American Breweries into the platform now called FIFCO USA after combining Genesee, Labatt USA and Seagram's Escapes interests in 2009., Joined FIFCO in 2012 and adopted the parent's triple-bottom-line operating philosophy., Completed a $28 million can line in 2025 capable of filling 1,500 12-ounce cans per minute and supporting more than 15 million cases of annual production.

## Products & services

- **Genesee Brewing Company** — The Rochester beer family includes Genesee Beer, Light, Cream Ale and seasonal releases.
- **Labatt USA** — U.S. marketing and sales of Labatt beers, led by Labatt Blue and Blue Light.
- **Seagram's Escapes** — Fruit-flavored malt beverages and the higher-ABV Escapes Spiked line.
- **Lipton Hard Iced Tea** — Hard tea made with brewed Lipton tea and sold in multiple flavors.
- **Magic Hat** — A craft-beer brand in the FIFCO USA portfolio.
- **Imperial** — Costa Rican beer imported into the United States by FIFCO USA.
- **bubly wine refresher** — A 4.5% ABV wine-based sparkling drink offered in fruit flavors.
- **Contract manufacturing** — Product development, brewing, batching, testing, bottling, canning, kegging, pasteurization, variety packing and warehousing for third-party beverage brands.

## Achievements

- Built North American Breweries into the platform now called FIFCO USA after combining Genesee, Labatt USA and Seagram's Escapes interests in 2009.
- Joined FIFCO in 2012 and adopted the parent's triple-bottom-line operating philosophy.
- Completed a $28 million can line in 2025 capable of filling 1,500 12-ounce cans per minute and supporting more than 15 million cases of annual production.
- Invested about $250 million in Genesee Brewery modernization and upgrades over the 15 years reported through March 2025.
- Genesee Brew House's Helles won the 2023 Governor's Excelsior Craft Beer Cup in New York's state competition.
- Maintains contract manufacturing partnerships that the company says have lasted more than 20 years.

## Latest updates

- **2025-03** — FIFCO USA opened a $28 million can line at Genesee Brewery with capacity for 1,500 cans per minute.
- **2025-06** — Gustavo Cornejo became CEO after Piotr Jurjewicz stepped down.
- **2025-11** — Genesee's Keg Tree was named Newsweek's No. 1 best Christmas tree.
- **2026-01** — Genesee marked the 75th consecutive season of Spring Bock with its Wall of GOATs community campaign.
- **2026-05** — Genesee brought back Summer Brew after more than a decade and began a portfolio-wide packaging refresh.
- **2026-05** — bubly wine refresher added a rosé expression to its wine-based sparkling beverage line.

## Links

- Website: https://www.fifcousa.com/
- LinkedIn: https://www.linkedin.com/company/fifco-usa

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Profile page: https://yespress.io/fifco-usa
Published by YesPress — https://yespress.io
Last updated: 2026-08-13