# Fi

> Fi makes connected pet collars and trackers that combine GPS location, escape alerts and activity monitoring with behavior insights. Its Series 3+ serves dogs, Mini fits existing pet gear, Ultra adds satellite connectivity for US adventures, and Nano supplies identification microchips. Hardware sales and recurring memberships fund the service.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Jonathan Bensamoun (Co-founder and CEO), Loren Kirkby (Co-founder and CTO)
- **Products:** Fi Series 3+, Fi Mini, Fi Ultra, Fi Nano, Fi app and membership
- **Notable:** First smart collar launched in March 2019., Introduced Series 3+ behavior monitoring in June 2025 and Mini in August 2025., Announced a 38-country connectivity footprint, with purchases in 29 markets, in June 2026.

## Products & services

- **Fi Series 3+** — Integrated dog collar with GPS/LTE-M tracking, safe-zone alerts, activity and sleep data, and AI-assisted behavior detection. US list hardware price $129 as of September 2026; membership separate.
- **Fi Mini** — Lightweight attachable tracker for existing collars or harnesses, including options for dogs and cats. US list hardware price $99; membership separate.
- **Fi Ultra** — US-focused attachable dog tracker with T-Mobile T-Satellite with Starlink, GPS and LTE, plus sound/vibration recall training cues. September 2026 list hardware price $299; membership separate unless added to an existing pet setup.
- **Fi Nano** — Identification microchip and registration service; requires scanning and does not provide live GPS tracking.
- **Fi app and membership** — Location and behavior dashboards, safe zones, escape alerts, Lost Mode, social features and document tools. US standard renewals: $99 per six months, $189 yearly or $339 per two years, as of September 2026.

## Achievements

- First smart collar launched in March 2019.
- Introduced Series 3+ behavior monitoring in June 2025 and Mini in August 2025.
- Announced a 38-country connectivity footprint, with purchases in 29 markets, in June 2026.
- Launched satellite-connected Ultra in July 2026.
- Fi Rescues reports more than 100,000 devices and microchips donated.

## Latest updates

- **2026-06** — Expanded connectivity to 38 countries across North America and Europe; purchase availability in 29 markets.
- **2026-07** — Launched Ultra with T-Satellite with Starlink and recall training signals.
- **2026-09** — Help-center billing documentation lists Ultra hardware at $299 and standard annual membership renewal at $189, superseding older launch-price descriptions.

## Links

- Website: https://fitracking.com/
- LinkedIn: https://www.linkedin.com/company/fi-smart-dog-collars/
- Twitter/X: https://twitter.com/fidogsbark
- YouTube: https://www.youtube.com/FiDogs
- Instagram: https://www.instagram.com/fi.tracking/
- Facebook: https://www.facebook.com/dogcollarsbyfi/
- TikTok: https://www.tiktok.com/@fi.tracking

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Profile page: https://yespress.io/fi
Published by YesPress — https://yespress.io
Last updated: 2026-10-04