# Ferrero

> Ferrero is the family-owned food group behind Nutella, Kinder, Ferrero Rocher and Tic Tac. Founded in Alba, Italy, in 1946, it has grown from an inventive hazelnut-and-cocoa paste into a global portfolio spanning confectionery, biscuits, ice cream, protein snacks and, after its $3.1 billion purchase of WK Kellogg Co, North American breakfast cereal. Its edge combines patient private ownership, exacting manufacturing, brand-building and unusually hands-on ingredient sourcing.

- **Founded:** 1946
- **Headquarters:** Senningerberg, Luxembourg
- **Founders:** Pietro Ferrero (Founder and product innovator), Giovanni Ferrero (Co-founder and commercial lead)
- **Team size:** 48,697 employees at August 31, 2025; more than 50,000 after the WK Kellogg acquisition
- **Products:** Nutella, Kinder, Tic Tac, Ferrero Rocher, Biscuits and bakery
- **Notable:** Built more than 35 iconic core brands sold in over 170 countries., Reached €19.3 billion in consolidated turnover in fiscal 2024/25, up 4.6% year over year., Operated 36 manufacturing plants and invested close to €1.1 billion in capital projects during fiscal 2024/25.

## Products & services

- **Nutella** — Hazelnut-and-cocoa spread descended from Ferrero's postwar Giandujot and SuperCrema recipes.
- **Kinder** — A family of portioned chocolate and snack products that began with Kinder Chocolate and later added Surprise, Bueno and Joy.
- **Tic Tac** — Small mints and sugar confectionery sold in a distinctive transparent flip-top box.
- **Ferrero Rocher** — A layered hazelnut praline positioned for gifting and shared occasions, wrapped in gold foil.
- **Biscuits and bakery** — Products including Nutella Biscuits, Kinder bakery items, Keebler, Famous Amos and frozen Nutella bakery formats.
- **Frozen desserts** — Ice cream and frozen treats across Nutella, Kinder and acquired North American brands including Blue Bunny, Bomb Pop and Halo Top.
- **Power Crunch** — Protein wafer bars and high-protein snacks that move Ferrero into performance-oriented snacking.
- **WK Kellogg cereals** — North American cereal portfolio including Frosted Flakes, Froot Loops, Rice Krispies, Special K, Raisin Bran and Kashi.
- **Wonka seasonal range** — Limited-edition chocolate, sugar confectionery, ice cream and cereal products developed under Ferrero's Wonka rights.

## Achievements

- Built more than 35 iconic core brands sold in over 170 countries.
- Reached €19.3 billion in consolidated turnover in fiscal 2024/25, up 4.6% year over year.
- Operated 36 manufacturing plants and invested close to €1.1 billion in capital projects during fiscal 2024/25.
- Completed the $3.1 billion acquisition of WK Kellogg Co in September 2025.
- Opened a 169,000-square-foot Kinder Bueno facility in Bloomington, Illinois, supporting 200 new roles.
- Ranked second out of 285 companies in WWF's 2024 Palm Oil Buyers Scorecard with 22.9 out of 24.
- Designed 92.9% of packaging to be recyclable, reusable or compostable by the end of fiscal 2024/25.
- Reduced the plastic-to-product packaging ratio by 14.7% versus the 2019/20 baseline.

## Latest updates

- **2026-07** — Ferrero highlighted a decade of work with Starling to use satellite insights in monitoring farms, plantations and forest risk across ingredient supply chains.
- **2026-06** — Ferrero published its 2025 Sustainability Report, reporting 92.9% recyclable, reusable or compostable packaging design and 24 plants using 100% renewable grid electricity.
- **2026-05** — The group announced ten initial seasonal and limited-edition Wonka products plus an exclusive global partnership with Netflix.
- **2026-02** — Ferrero reported fiscal 2024/25 turnover of €19.3 billion, 48,697 employees and close to €1.1 billion in capital investment.
- **2025-09** — Ferrero completed its $3.1 billion acquisition of WK Kellogg Co, adding major North American breakfast cereal brands and roughly 3,000 colleagues.
- **2025-09** — Ferrero, Save the Children and Italian Cooperation announced an expanded cocoa-community program in Côte d'Ivoire running through 2030.

## Links

- Website: https://www.ferrero.com
- LinkedIn: https://www.linkedin.com/company/ferrero
- Twitter/X: https://twitter.com/ferreronacorp
- YouTube: https://www.youtube.com/@FerreroGroup
- Instagram: https://www.instagram.com/ferrerogroup/
- Facebook: https://www.facebook.com/FerreroGroupGlobal

---

Profile page: https://yespress.io/ferrero
Published by YesPress — https://yespress.io
Last updated: 2026-08-13