# Ferdinand Roberts

> Ferdinand Roberts is the founder and CEO of Asset Class, a fintech company building an end-to-end software platform for private capital firms - covering fundraising, investor relations, investor portals, deal flow, portfolio management and fund administration. A technology executive with more than 25 years in the sector and senior roles at Yahoo!, Cisco and Ariba, he launched Asset Class in 2020 after seeing firsthand how disjointed private-market operations were while running capital markets for a private equity firm. In 2024 the company raised an $11.6M Series A led by Canapi Ventures, serving 300+ funds and around $33 billion in serviced assets across offices in Dublin, New York, London and Atlanta.

- **Role:** Founder & CEO at Asset Class
- **Organizations:** Asset Class, Zero Environmental Limited, GrowthQuarter Ventures, SaaS Markets, Sysnet Global Solutions, Resolute Capital Partners
- **Known for:** Founded and leads Asset Class, servicing 300+ funds and roughly $33 billion in assets, Raised an $11.6M Series A led by Canapi Ventures with participation from Live Oak Ventures, Plexus Capital and Total Technology Ventures, Previously founded SaaS Markets, named a Top 10 Cloud Startup to watch by CIO Magazine, and led it to acquisition by Sysnet Global Solutions

## Career timeline

- **pre-2011** — Senior executive roles across the technology sector, including at Yahoo!, Cisco and Ariba
- **2011** — Founded SaaS Markets, later voted a Top 10 Cloud Startup to watch by CIO Magazine
- **2014** — SaaS Markets acquired by Sysnet Global Solutions; Roberts later served as COO
- **2016** — Founded GrowthQuarter Ventures
- **2017** — Joined Resolute Capital Partners as Director of Strategy & Capital Markets
- **2020** — Founded Asset Class to modernize private-capital fundraising and fund operations
- **2022** — Asset Class closed an $11.6M funding round (announced 2022) to help democratize private capital investing
- **2024** — Asset Class announced $11.6M Series A led by Canapi Ventures; servicing 300+ funds and ~$33B in assets

## Achievements

- Founded and leads Asset Class, servicing 300+ funds and roughly $33 billion in assets
- Raised an $11.6M Series A led by Canapi Ventures with participation from Live Oak Ventures, Plexus Capital and Total Technology Ventures
- Previously founded SaaS Markets, named a Top 10 Cloud Startup to watch by CIO Magazine, and led it to acquisition by Sysnet Global Solutions
- Built a private-capital investor network of more than 15,000 accredited investors
- Scaled Asset Class to offices in Dublin, New York, London and Atlanta

## Latest updates

- **2024-07** — Asset Class announced an $11.6M Series A led by Canapi Ventures, with plans to expand software development and business development headcount.
- **2025-01** — Continued publishing on the Asset Class podcast and repositioning the platform as AI-first for private capital firms.

## Links

- Website: https://assetclass.com
- LinkedIn: http://www.linkedin.com/in/ferdiroberts
- Twitter/X: https://twitter.com/AssetClass_

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Profile page: https://yespress.io/ferdinand-roberts
Published by YesPress — https://yespress.io
Last updated: 2026-07-17