# Fenton

> Fenton is an independent, fee-based communications agency built exclusively around social impact. Founded in 1982, the national firm combines public relations, advertising, creative, digital, crisis counsel, research and fundraising for nonprofits, foundations, governments, coalitions and purpose-led brands. Its distinguishing move is to treat persuasion as something to test and measure, not merely something to announce.

- **Founded:** 1982
- **Headquarters:** New York, United States
- **Founders:** David Fenton (Co-founder), Robert Pollock (Co-founder)
- **Products:** Strategic communications, Advertising, Creative, Digital, Crisis management
- **Notable:** Worked on sanctions against apartheid South Africa and Nelson Mandela's first US press tour in 1990., Won PRWeek's 2022 Best in Nonprofit award for work with Stop AAPI Hate., Named a 2024 Most Loved Workplace; Fenton said the designation came during its strongest year to that point for clients, revenue and impact.

## Products & services

- **Strategic communications** — Narrative strategy, messaging, media relations, stakeholder engagement, training and reputation counsel.
- **Advertising** — Research-led audience modeling, creative development, media planning and buying, persuasion testing and impact evaluation.
- **Creative** — Branding, design, copywriting, documentary film, animation, multimedia and campaign content.
- **Digital** — Websites, apps, toolkits, social strategy, community management, email, analytics and digital crisis response.
- **Crisis management** — Monitoring, readiness planning, rapid response, message development and reputation protection.
- **Fundraising** — Integrated fundraising strategy spanning annual plans, major gifts, institutional and corporate giving, digital programs and donor events.

## Achievements

- Worked on sanctions against apartheid South Africa and Nelson Mandela's first US press tour in 1990.
- Won PRWeek's 2022 Best in Nonprofit award for work with Stop AAPI Hate.
- Named a 2024 Most Loved Workplace; Fenton said the designation came during its strongest year to that point for clients, revenue and impact.
- Science Moms generated more than 6,800 media placements and 3 billion impressions over the course of the engagement.
- NYC Votes testing reported turnout among ad-exposed voters 1.6 percentage points above the control group in 2022.
- A 20-email Black Voters Matter program raised more than $100,000 with an average 51% donation-page conversion rate.
- A Chef Ann Foundation campaign moved surveyed parents who recognized the skill involved in school-meal preparation from 76% to 84% after 2.5 months.

## Latest updates

- **2026-09** — Fenton launched an expanded fundraising practice covering annual planning, major gifts, institutional giving, digital programs and events.
- **2026-09** — A published Black Voters Matter case study reported that a 20-email 2022 program raised more than $100,000 and became the organization's strongest-performing email campaign.
- **2025-12** — Head of Innovation Shakirah Hill Taylor outlined the firm's view of AI as a tool for trust, multilingual access, misinformation response and community agency rather than staff replacement.
- **2025-07** — Fenton detailed work across the US South, including a radio tour for HOPE Credit Union that produced 1,534 broadcasts and an estimated 4.67 million impressions.
- **2025-01** — The firm said its national team had grown to more than 100 strategists and positioned crisis response and democracy work as priorities.

## Links

- Website: https://fenton.com
- LinkedIn: https://www.linkedin.com/company/fenton-communications/
- Twitter/X: https://twitter.com/fentonprogress
- Instagram: https://www.instagram.com/fentoncommunications/
- Facebook: https://facebook.com/fentonfb

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Profile page: https://yespress.io/fenton
Published by YesPress — https://yespress.io
Last updated: 2026-09-24