# Feng (Rebecca) Ding

> Feng (Rebecca) Ding is the New York-based founder and CEO of WeBranding Global. A former Samsung Electronics marketing vice president, she works on international brand expansion, public relations, creator marketing and product experiences. She also founded TechxFluencer and was included in Forbes China’s 2024 list of 30 leaders in overseas expansion.

- **Role:** Founder & CEO at WeBranding Global
- **Organizations:** WeBranding Global, Samsung Electronics, TechxFluencer, Women in Front, Columbia University
- **Education:** Advanced Management Program (AMP193), Harvard Business School, University of Birmingham
- **Known for:** Included in Forbes China’s 2024 overseas-expansion leaders Top 30., Founded WeBranding Global, a 2025 Inc. 5000 honoree ranked No. 1,860., Founded the technology creator community TechxFluencer.

## Career timeline

- **Before 2019** — Worked at Samsung Electronics, including as Vice President of Marketing; her official biography describes a 20-year leadership background.
- **2017** — Attended Harvard Business School’s AMP193, as listed on her LinkedIn profile.
- **2019** — Founded WeBranding Global in New York.
- **2023** — WeBranding introduced its Adtarg marketing platform at CES.
- **2024** — Named to Forbes China’s list of 30 leaders in overseas expansion; WeBranding’s Smart Living Showcase used a house setting during CES.
- **2025** — WeBranding appeared at No. 1,860 on the Inc. 5000; Ding discussed international brand growth during IFA Berlin.
- **2026** — TechxFluencer expanded its public programming in AI content creation and campus creator commerce.

## Achievements

- Included in Forbes China’s 2024 overseas-expansion leaders Top 30.
- Founded WeBranding Global, a 2025 Inc. 5000 honoree ranked No. 1,860.
- Founded the technology creator community TechxFluencer.
- Established Women in Front to support women entrepreneurs, according to her official biography.

## Latest updates

- **2026-08** — TechxFluencer described Saturday AI video and content workshops in Times Square.
- **2026-08** — TechxFluencer reported back-to-school campus activations with Dlight Shop and the TikTok ecosystem, including at USC.
- **2026-10** — An article in The Independent discussed Ding’s approach to extending IFA launches through local creator communities.

## Links

- Website: https://we-branding.com/
- LinkedIn: https://www.linkedin.com/in/feng-rebecca-ding-43a605152

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Profile page: https://yespress.io/feng-rebecca-ding
Published by YesPress — https://yespress.io
Last updated: 2026-10-25