# Felux

> Felux is a Cleveland-based software company building the operating system for the steel industry. Its AI-powered platform reads request-for-quote (RFQ) emails straight out of a sales team's inbox, structures them automatically, and turns fragmented steel sales workflows into a unified dashboard for demand analytics, pricing intelligence, and deal tracking. Paired with a B2B marketplace connecting buyers and suppliers, Felux helps steel service centers, mills, brokers, and manufacturers see the demand they have been missing and modernize a trade that still largely runs on phone calls and spreadsheets.

- **Founded:** 2019
- **Headquarters:** Cleveland, Ohio, United States
- **Founders:** Dallas Hogensen (Co-founder & CEO), Chris Day (Co-founder & COO), Todd Leebow (Co-founder (CEO of Majestic Steel USA))
- **Team size:** ~26 employees
- **Products:** Felux Platform (Operating System for Steel), AI RFQ Capture & Parsing, Demand & Sales Analytics Dashboard, B2B Steel Marketplace, Pricing Intelligence
- **Notable:** Raised roughly $24M in venture capital across seed and Series A rounds, Grew to 1,500+ customer locations across North America, Facilitated $450M+ in transaction volume in fiscal 2021

## Products & services

- **Felux Platform (Operating System for Steel)** — AI-powered operating platform for steel service centers that unifies fragmented sales workflows into a single revenue-driving engine.
- **AI RFQ Capture & Parsing** — Automatically extracts request-for-quote data from sales team email inboxes - no manual entry - and structures it for analysis, including up to six months of historical inbox data.
- **Demand & Sales Analytics Dashboard** — Tracks quoted, won, lost, and never-answered requests, breaking demand down by product spec (coating, grade, gauge), customer, and salesperson with quote rate and win rate metrics.
- **B2B Steel Marketplace** — Online marketplace connecting steel buyers and suppliers - mills, service centers, brokers, traders, and manufacturers - to source, procure, ship and finance product.
- **Pricing Intelligence** — Surfaces pricing trends and demand patterns across the steel market to support data-driven decisions.

## Achievements

- Raised roughly $24M in venture capital across seed and Series A rounds
- Grew to 1,500+ customer locations across North America
- Facilitated $450M+ in transaction volume in fiscal 2021
- Backed by Expa, 8VC, Lightbank, EquipmentShare, Signia Venture Partners, Suffolk Technologies and JumpStart Ventures
- Positioned as the first and only AI-powered operating platform purpose-built for steel service centers

## Latest updates

- **2021-08** — Raised $5.1M seed round and launched its B2B marketplace and supply chain logistics platform.
- **2022-06** — Closed a $19M Series A led by EquipmentShare to expand the platform.
- **2023-05** — Featured by Ideastream for 'making steel sexy' with its online marketplace, reporting 1,500+ customer locations.
- **2025** — Repositioned around an AI-powered operating platform that captures and analyzes RFQs directly from sales inboxes.

## Links

- Website: https://felux.com
- LinkedIn: https://www.linkedin.com/company/felux
- Instagram: https://www.instagram.com/felux_inc/
- Facebook: https://www.facebook.com/MakeSteelSexy

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Profile page: https://yespress.io/felux
Published by YesPress — https://yespress.io
Last updated: 2026-06-15