# FEKKAI

> FEKKAI is a New York-based haircare and salon brand founded by hairstylist Frédéric Fekkai. It sells shampoos, conditioners, styling products and treatments through its own online store and retailers, combining salon testing with a focus on performance and recycled packaging.

- **Founded:** 1989
- **Headquarters:** New York, United States
- **Founders:** Frédéric Fekkai (Founder and hairstylist)
- **Products:** Brilliant Glossing Styling Crème, Super Strength+, Super Strength+ PM Repair Serum, Apple Cider Detox, Technician Color
- **Notable:** Salon heritage dates to 1989 at Bergdorf Goodman., Founder reacquired his namesake business with Cornell Capital in November 2018., Celebrated 35 years in 2024 with an ambassador collective and styling-cream revival.

## Products & services

- **Brilliant Glossing Styling Crème** — Olive-oil styling cream for shine, frizz control and curl definition; reintroduced in 2024 and listed at $30 for 3.4 oz. Its current ingredient list includes silicones.
- **Super Strength+** — Shampoo, conditioner, masks, bonding oil, mist and overnight serum positioned for damaged and breakage-prone hair.
- **Super Strength+ PM Repair Serum** — Overnight hair treatment using Powerbond technology, listed at $30 for 1.7 oz; performance numbers are brand-reported instrumental-test claims.
- **Apple Cider Detox** — Clarifying shampoo and scalp scrub for product buildup.
- **Technician Color** — Haircare collection positioned for color protection.
- **Full Blown Volume** — Shampoo, conditioner and styling products positioned for volume.
- **Shea Butter and Blonde Rx** — Collections addressing hydration and blonde-hair care respectively.
- **FEKKAI salon services** — Cutting, styling and color services; the current official salon finder lists The Mark Hotel in New York.

## Achievements

- Salon heritage dates to 1989 at Bergdorf Goodman.
- Founder reacquired his namesake business with Cornell Capital in November 2018.
- Celebrated 35 years in 2024 with an ambassador collective and styling-cream revival.
- The company reports post-consumer recycled plastic content of 30–95%, depending on product.

## Latest updates

- **2024-09** — Brilliant Glossing Styling Crème was reintroduced for the brand’s 35th anniversary.
- **2024-12** — Founder and brand LinkedIn posts highlighted customer requests and collaboration with the original chemist on the styling-cream revival.
- **2026-10** — Research snapshot: official product pages list Brilliant Glossing Styling Crème and PM Repair Serum at $30 and mark them sold out; the salon finder lists The Mark Hotel in New York. This is an observed website state, not an announcement of closure or discontinuation.

## Links

- Website: https://fekkai.com/
- LinkedIn: https://www.linkedin.com/company/fekkai-hair/
- Twitter/X: https://twitter.com/fekkai/
- YouTube: https://www.youtube.com/user/Fekkai/
- Instagram: https://www.instagram.com/fekkai/
- Facebook: https://www.facebook.com/Fekkai/
- TikTok: https://www.tiktok.com/@fekkaihair

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Profile page: https://yespress.io/fekkai
Published by YesPress — https://yespress.io
Last updated: 2026-10-05